25 Need-to-Know MBA Models [Pehme köide]

  • Formaat: Paperback, 200 pages, kõrgus x laius x paksus: 216x138x15 mm, kaal: 254 g
  • Ilmumisaeg: 13-Jan-2017
  • Kirjastus: FT Publishing International
  • ISBN-10: 1292178892
  • ISBN-13: 9781292178899
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  • Formaat: Paperback, 200 pages, kõrgus x laius x paksus: 216x138x15 mm, kaal: 254 g
  • Ilmumisaeg: 13-Jan-2017
  • Kirjastus: FT Publishing International
  • ISBN-10: 1292178892
  • ISBN-13: 9781292178899
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don'ts of using MBA modelsWith indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast. "Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models"Stephen Martin, Director General, Institute of Directors "This book is an essential tool for anyone working in management today."Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank "Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models. I wish this book had been around when I did my MBA! At last, the definitive reference guide to MBA models packed full of useful tips and practical suggestions."Stephen Martin, Director General, Institute of Directors "This book is an essential tool for anyone working in management today. It explains in clear terms the important management models and techniques that are widely used, and what Management need to do next if they want to learn more."Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank "Captures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance."Dr Matt Carter, Founder, Message House

Muu info

With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.
Part 1: Management1. Change management: Kotter's eight-step model2. Cognitive biases in decision making
3. Emotional intelligence4. Negotiating techniques: BATNA5. 360-degree assessmentPart 2: Marketing
6. Multichannel marketing
7. The 4 Ps of marketing8. Pricing strategies: dynamic pricing9. Product life cycle
10. Segmentation and personalised marketingPart 3: Strategy11. The BCG growth-share matrix12. Blue ocean strategy
13. Core competence and the resource-based view
14. Five forces analysis
15. Game theory: the prisoner's dilemma Part 4: Innovation and entrepreneurship16. Design thinking17. Disruptive innovation
18. The lean startup19. Open innovation
20. Scenario planningPart 5: Finance21. Capital asset pricing model22. Capital budgeting23. Ratio analysis24. Valuing the firm25. Weighted average cost of capital
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global "Thinkers 50" list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.