Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts illustrated edition

A guide on how to profit from intellectual property from a global business perspective. It addresses four aspects of intellectual property with the help of supporting cases and statistics. It intends to provide researchers with an understanding on intellectual property.

This is a guide on how to profit from intellectual property from a global business perspective. Four major aspects of intellectual property are addressed with the help of supporting cases and statistics.It includes thematic discussions, cases and statistics. It serves as a helpful text to provide researchers with a critical understanding on intellectual property. This book combines analyses of primary and secondary data and 'grey literature', and is organized thematically.It takes a new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover Fundamentals of IP, Country Factors and Their Impact on IP, International Management of IP and International Strategies of IP with case studies and statistical data.

1: Understanding and Profiting from IP: A Beginning
PART I: INTELLECTUAL PROPERTY FUNDAMENTALS
2 Intellectual Property Theories

3: Intellectual Property Systems
PART II: INTELLECTUAL PROPERTY ENVIRONMENTS

4: The Effects of Intellectual Property on Political Economy

5: The Effects of Political Economy on Intellectual Property

6: The Effects of Culture on Intellectual Property
PART III: INTELLECTUAL PROPERTY MANAGEMENT

7: Managing Intellectual Property Assets

8: Valuing Intellectual Property
PART IV: INTELLECTUAL PROPERTY STRATEGIES

9: Commercialising Intellectual Property Internationally

10: Licensing and Contracting Intellectual Property Internationally

11: Global Piracy and Strategic Responses

12: Understanding and Profiting from IP: New Beginnings.

DELI YANG is currently Reader in International Business (IB) at Bradford University School of Management, UK. She has a BSc. in Economics, an MBA. and MSc. in IB, and a Ph.D. of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.