Art of Type and Typography: Explorations in Use and Practice [Kõva köide]

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  • Formaat: Hardback, 230 pages, kõrgus x laius: 254x178 mm, kaal: 680 g, 150 Line drawings, black and white; 50 Halftones, color; 50 Illustrations, black and white
  • Ilmumisaeg: 27-Nov-2017
  • Kirjastus: Routledge
  • ISBN-10: 1138236853
  • ISBN-13: 9781138236851
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Art of Type and Typography: Explorations in Use and PracticeSuurem pilt
  • Formaat: Hardback, 230 pages, kõrgus x laius: 254x178 mm, kaal: 680 g, 150 Line drawings, black and white; 50 Halftones, color; 50 Illustrations, black and white
  • Ilmumisaeg: 27-Nov-2017
  • Kirjastus: Routledge
  • ISBN-10: 1138236853
  • ISBN-13: 9781138236851
Teised raamatud teemal:
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Püsilink: https://www.kriso.ee/db/9781138236851.html
Märksõnad:
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standardInDesignfor typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:











The history of type;





Terminology;





Classification;





Measurement;





Spacing;





Alignment;





Legibility;





Hierarchy;





Layout and Grids;





Page Elements;





InDesign tools and style sheets.

Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.

Arvustused

"This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignmentspromising to serve as a single source with which educators can teach typography today."

Dr. Gökhan Ersan, Assistant Professor, SUNY Binghamton "This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignmentspromising to serve as a single source with which educators can teach typography today."

-- Dr. Gökhan Ersan, Assistant Professor, SUNY Binghamton

"Overall then this is an excellent book for the beginner who wishes to explore designing their own book."

-- The Imagemaker Bookshelf, Issue 95

Preface ix
01 A Brief History of the Alphabet and Type
1(41)
02 Letters and Their Characteristics
42(24)
Introduction
42(1)
The Shape of Letters
43(1)
Anatomy of Letterforms
44(1)
Stress of Characters
45(1)
Understanding Typefaces and Fonts
45(2)
Terminology
47(4)
Type Classification
51(7)
Type Variations and Modifications
58(1)
Exercise: The Structure of Letterforms
59(3)
Assignment: Type Anatomy and Characteristics
62(2)
Assignment: Ligature Design
64(2)
03 Indesign® Software Basics
66(10)
InDesign® Tools Panel and Menus
67(1)
The Control Panel
68(1)
Setting Up a Document
69(4)
Master Pages
73(1)
Master Page Elements
74(2)
04 The Mechanics of Type
76(30)
Type Measurement
76(1)
Type Sizes
77(1)
Em and En
78(1)
Character Width and Sidebearing
78(1)
Spacing
79(1)
Letter Spacing (Tracking)
80(2)
Word Space
82(1)
Leading/Line Spacing
82(3)
Alignment
85(7)
Text Separators
92(4)
Legibility and Readability
96(3)
Hyphenation and Line Breaks
99(3)
Widows and Orphans
102(1)
Exercise: Text Setting and Readability
103(3)
05 Setting Displaytype
106(10)
Selecting Display Type For Large Point Sizes
106(1)
Kerning
106(3)
Adjusting Word Spaces
109(1)
Line Spacing Display Type
110(1)
Breaking Lines
111(1)
Vertical Alignment
112(1)
Exercise: Kerning Type
113(3)
06 Other Typographic Elements
116(18)
Ligatures
116(1)
Numerals
117(2)
Small Caps
119(1)
Punctuation
120(2)
Hyphen/Em Dash/En Dash
122(3)
Space Markers
125(1)
Feet and Inches
126(1)
Subtraction, Multiplication, and Dimension Signs
127(1)
Superiors/inferiors/Ordinals
127(1)
Other Glyphs
128(4)
Styling URLs
132(1)
Character Positions and Baseline Shift
132(1)
Key Commands for Common Characters
133(1)
07 Typographic Hierarchy
134(16)
Choosing Typefaces
135(2)
Combining Typefaces
137(2)
Typographic Contrasts
139(3)
Creating Emphasis
142(5)
Assignment: Hierarchy and Structure
147(3)
08 Layout and Structure
150(21)
The Foundation: Space
150(1)
Page Navigation
150(1)
Structure
151(1)
Format
152(3)
Grids
155(6)
Constructing the Page Grid
161(4)
Combination Grids
165(1)
Using Grids
166(1)
White Space
167(1)
Assignment: Type Specimen Poster
168(1)
Assignment: Grid Studies
169(2)
09 Page Elements and Specifications
171(14)
Heads and Subheads
171(1)
Body Text
172(1)
Tabular Material
172(1)
Callouts and Pull Quotes
173(1)
Extracts/Block Quotations/Excerpts
173(1)
Captions
173(1)
Author Bylines
173(1)
Footnotes/Endnotes
173(1)
Running Heads and Footlines
174(1)
Folios (Page Numbers)
174(1)
Multi-Page Formats
174(2)
Pacing
176(1)
Type Specification
177(1)
Manuscript Mark-Up
178(2)
Proofreaders' Marks
180(1)
Assignment: Type Specimen Book
181(2)
Assignment: Design History Booklet
183(2)
10 Using Indesign® Styles
185(5)
Creating Paragraph Styles
185(2)
Creating Character Styles
187(1)
Importing Styles from Other InDesign® Documents
188(1)
Applying Paragraph Styles
189(1)
Applying Character Styles
189(1)
Glossary 190(20)
Index 210
Mary Jo Krysinski has taught typography and graphic design courses at the School of the Art Institute of Chicago and at St. Xavier University for over seventeen years, and has been a practicing graphic designer for over 30 years.