1. The presidentialisation of power
2. Personality politics and the politicisation of private persona
3. Personalisation(s) of politics in the press: British prime ministers 1945 2009
4. The historical evolution of the politicisation of private persona: Baldwin to Major
5. Tony Blair - The special one
6. Gordon Brown and David Cameron Conclusion References -- .
Ana Langer is Senior Lecturer in Politics at the University of Glasgow. -- .