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E-raamat: Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

  • Formaat: PDF+DRM
  • Ilmumisaeg: 31-May-2017
  • Kirjastus: Peter Lang AG, Internationaler Verlag der Wissenschaften
  • Keel: eng
  • ISBN-13: 9783035104998
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 31-May-2017
  • Kirjastus: Peter Lang AG, Internationaler Verlag der Wissenschaften
  • Keel: eng
  • ISBN-13: 9783035104998

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This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.
Ethics in consumer buying
1(14)
An introduction
1(3)
The study of determinants of ethical consumption
4(9)
The articulation of the book
8(5)
Conclusions
13(2)
The influence of moral norms and self-identity in the choice of organic food products
15(28)
Introduction
15(2)
Organic food products, moral norms and self-identity
17(11)
The nature of organic food products and organic agriculture
17(1)
Motives for organic food purchase
18(3)
The identification of determinants influencing organic food purchase: The Theory of planned behavior and its extension
21(3)
The Theory of planned behavior and the purchase of organic food products
24(4)
Aim and objectives
28(1)
Research hypotheses
28(1)
Methodology and results
29(7)
The pilot study
30(1)
The main study
30(2)
Results
32(4)
Effects for consumer psychology and marketing strategies
36(7)
Discussion
36(2)
Managerial implications
38(3)
Limitations and future research
41(2)
Effects of product personality, moral norms and moral disengagement on the intention to buy organic food products
43(30)
Introduction
43(1)
Determinants of intention to buy organic food products
44(8)
The consumer of organic food products
45(1)
The Prospect method
46(2)
The Five-factor model of personality
48(1)
The Theory of planned behavior
48(2)
Moral antecedents in the purchasing of organic food products
50(1)
Moral disengagement
51(1)
Methodology
52(4)
Research objectives
52(2)
Procedure
54(1)
The pilot study
54(1)
The main study
55(1)
Results
56(10)
Determinants of the purchase intention of organic food products
56(4)
Results of the moral disengagement scale
60(1)
The Prospect method
61(1)
The latent dimensions of organic food product image
61(2)
The influence of the image dimensions on the determinants of intention
63(3)
General discussion
66(3)
Implications and future research
69(2)
Conclusions
71(2)
The impact of ethical self-identity and safety concerns on attitudes and purchasing intentions of organic food products
73(22)
Introduction
73(2)
Antecedents of organic food purchase intentions
75(3)
Purpose of the study and methodological framework
78(2)
Methodology
80(2)
Sampling
80(1)
Measures
80(2)
Results
82(6)
Reliability analysis
82(1)
Descriptive analysis
83(1)
Hypotheses testing
84(4)
Discussion and implications
88(3)
Limitations and future research
91(1)
Conclusions
92(3)
Effects of attitude and personal values on the purchase intention of genetically modified food products
95(24)
Introduction
95(2)
Theoretical models to analyze cultural differences
97(3)
The nature of attitude towards GM food
100(2)
Aim and objectives
102(3)
Methodology
105(2)
Sampling procedure
105(1)
Measures and questionnaire
106(1)
Results
107(4)
Reliability analysis
107(1)
Descriptive analysis
108(1)
Hypotheses testing
108(3)
Discussion
111(2)
Implications
113(2)
Limitations and future research
115(1)
Conclusions
116(3)
Determinants of consumers' acceptance of fuels from biological materials and hydrogen transportation technologies
119(30)
Introduction
119(2)
Bio-fuels and hydrogen transportation technologies
121(7)
Bio-fuels in the transportation industry
122(3)
Hydrogen technologies in the transportation industry
125(3)
Study One: Beliefs determining acceptance of bio-fuels
128(7)
Aims and objectives
128(1)
Sampling
128(1)
Procedure
129(1)
Results of Study One
129(6)
Study Two: Beliefs determining acceptance of hydrogen transportation technologies
135(8)
Aims and objectives
135(1)
Sampling
136(1)
Procedure
136(1)
Results of Study Two
137(6)
General discussion
143(6)
Acceptance of bio-fuels in the transportation industry
143(2)
Acceptance of hydrogen in the transportation industry
145(1)
Conclusions
146(3)
References 149(26)
Authors 175(4)
Index 179
The Author: Gianluigi Guido (Ph.D., University of Cambridge, UK) is Full Professor of Marketing and Place Marketing at the University of Salento, Italy, and Professor of Marketing Research at the LUISS University of Rome. He has been visiting researcher at the Dept of Marketing, University of Florida at Gainesville, and at the Dept of Psychology, University of Stanford (California). Prof. Guido has published eleven books on consumer behaviour and marketing strategies, and more than 100 articles in major referred journals. He has been listed in the last twelve editions of Marquis Whos Who in the World and in the last six editions of Marquis Whos Who in Finance & Industry.