E-raamat: Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success

(B. Ed. University of Toronto, B. F. A. Honors York University, Member of American Marketing Association, Association of Fundraising Professionals, National Speakers Association)
  • Formaat: Illustrations, unspecified
  • Ilmumisaeg: 01-Nov-2015
  • Kirjastus: Compass Press LLC
  • ISBN-13: 9780996661317
  • Formaat: Illustrations, unspecified
  • Ilmumisaeg: 01-Nov-2015
  • Kirjastus: Compass Press LLC
  • ISBN-13: 9780996661317

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There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.

Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.

Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!

Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company wellBeyond Your Logo.


  • What a brand is and why building a strong one is essential to small business success
  • How to put customers at the center of every action
  • How to find low or no-cost marketing and branding help for your small business
  • Why and how professionalism pays off
  • How being nimble and quick is an advantage to small businesses
  • What Small Business Social Responsibility (SBSR) is and how to practice and benefit from it
  • Why developing a small business marketing and branding strategy is absolutely vital


"So much of business—and life—comes down to relationships. People tend to do business with others who they know, like, and trust. Elaine has a lot of great ideas and advice in this book, all about the ways you can develop those relationships built on trust, through every brand interaction people have with you and your business."
Fran Tarkenton, NFL Hall of Famer, CEO of Tarkenton Companies, author of The Power of Failure: Succeeding in the Age of Innovation

"Elaine Fogel knows the power of seven — so she’s captured seven simple but powerful ideas to strengthen your company’s brand and leverage it for success.BEYOND YOUR LOGO is a much-needed primer on branding for small business professionals.”
Daniel H. Pink, New York Times, Wall Street Journal, Washington Post bestselling author of TO SELL IS HUMAN

"Every business has a brand – the only question is whether or not that brand matters most to someone in need. In Beyond Your Logo, you’ll learn how to intentionally make your brand a powerful driver of sales and profit.”
John Jantsch, author, Duct Tape Marketing and The Referral Engine

"In this detailed, practical book Elaine Fogel gives you the recipe for building a fully realized, differentiated brand that customers care about. Indispensable for small business!”
Jay Baer, NY Times best-selling author of Youtility