Provides invaluable guidance on how scientists can communicate the societal benefits of their work to the public and funding agencies.
1. Introduction - science, STEM, and society;
2. NSF and broader impacts;
3. Innovation, opportunity, and integration;
4. Communication and dissemination;
5. Promoting yourself and optimizing impact;
6. Collaboration, authorship, and networks;
7. Strategic versus curiosity science;
8. Know your audience;
9. Diversity, equity, and inclusion;
10. Mentoring and role models;
11. Formal K-12 education and partners;
12. Higher education;
13. Informal STEM learning in Museums and beyond;
14. Public participation and community (citizen) science;
15. Computers and cyber impacts;
16. Developing a broader impacts plan;
17. Project management and sustainability;
18. Were you successful? - evaluation and metrics;
19. Wrap-up, the future, and broader impacts 3.0; References; Index.
Bruce J. MacFadden is Distinguished Professor at the University of Florida. He has written 200 peer-reviewed publications and a book (Fossil Horses: Systematics, Paleobiology, and Evolution of the Family Equidae, Cambridge, 1992). He was Principal Investigator of fifty NSF grants totaling more than $35 million over the past five decades. Professor MacFadden is a Fellow of the American Association for the Advancement of Science, the Geological Society of America, and the Paleontological Society. He was President of the Society of Vertebrate Paleontology (1986-88) and President of the Paleontological Society (2018-20). A former NSF Progam Officer (2009-10), he teaches graduate seminars and provides professional development on Broader Impacts.