E-raamat: Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

  • Formaat: 352 pages
  • Ilmumisaeg: 24-Apr-2018
  • Kirjastus: John Wiley & Sons Inc
  • ISBN-13: 9781119467489
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  • Formaat: 352 pages
  • Ilmumisaeg: 24-Apr-2018
  • Kirjastus: John Wiley & Sons Inc
  • ISBN-13: 9781119467489
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A radical shift in perspective to transform your organization to become more innovative

The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.

This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.

  • Explore the digitized future using new design criteria to create real value for the user
  • Foster radical innovation through an inspiring framework for action
  • Gather the right people to build highly-motivated teams
  • Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
  • Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications

Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you’re ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future. 

Foreword 7(3)
Introduction 10(5)
1 Unpcrstanp Design Thinking
15(116)
1.1 What needs are addressed in the Playbook?
14(22)
1.2 Why is process awareness key?
36(14)
1.3 Hew to get a good problem statement
50(8)
1.4 How to discover user needs
58(14)
1.5 How to build empathy with the user
72(8)
1.6 How te find the right focus
80(10)
1.7 How to generate ideas
90(8)
1.8 How to structure and select ideas
98(10)
1.9 How to create a good prototype
108(10)
1.10 How te test efficiently
118(13)
2 Transform Organizations
131(80)
2.1 How to design a creative space and environment
132(12)
2.2 What are the benefits of interdisciplinary teams?
144(14)
2.3 How to visualize ideas and stories
158(10)
2.4 How to design a good story
168(12)
2.5 How to trigger change as a facilitator
180(10)
2.6 How to prepare the organization for a new mindset
190(8)
2.7 Why strategic foresight becomes a key capability
198(13)
3 Design the Future
211(103)
3.1 Why systems thinking helps to understand complexity
212(12)
3.2 How to apply lean business model thinking
224(16)
3.3 Why business ecosystem design becomes the ultimate lever
240(14)
3.4 How to bring it home
254(12)
3.5 Why some design criteria will change in the digital paradigm
266(12)
3.6 How to kick-start digital transformation
278(14)
3.7 How artificial intelligence creates a personalized customer experience
292(10)
3.8 How to combine design thinking and data analytics to spur agility
302(12)
Closing words 314(9)
Authors 323(12)
Sources 335(3)
Index 338
Michael Lewrick, PhD, is an international speaker and teaches design thinking as a visiting professor at various universities, and author of Design Thinking: Radical Innovations in a Digitized World. Patrick Link, PhD, is Professor of Product Innovation and Chair of Industrial Engineering at Lucerne University of Applied Sciences in Switzerland. He is intensively involved in the development of agile methods in product management, design thinking and lean start-ups. Larry Leifer, PhD, is one of the founders of Design Thinking, and teaches in the d.school at Stanford University, where he is Professor of Mechanical Engineering Design. He is the Founding Director of the Hasso Plattner Design Thinking Research Program at Stanford.