Thorsten Kliewe is a Full Professor in Innovation Management and Business Development at Munster Business School at Munster University of Applied Sciences in Germany and Deputy Director of the Science-to-Business Marketing Research Centre at the same university. He is also Co-founder and Chairman of the University Industry Innovation Network (UIIN), and Founder and Chair of the Accreditation Council for Entrepreneurial and Engaged Universities (ACEEU). Bridging academia and practice, Professor Kliewe dedicates his work to study and support change and transformation processes in universities, ultimately aiming at increasing the socio-economic impacts higher education institutions can make. Tobias Kesting is a Professor of General Business Administration and Marketing at APOLLON University of Applied Sciences in Bremen, Germany. His primary research areas are knowledge and technology transfer, innovation management and marketing, where his special foci are organisational marketing as well as service marketing and marketing in the health sector. Carolin Plewa is Professor of Marketing and Stakeholder Engagement, Director (Interim) of the Entrepreneurship, Commercialisation, and Innovation Centre, and member of the Institute of Photonics and Advanced Sensing at the University of Adelaide, Australia. Her primary research interests lie in the areas of value co-creation, engagement, and interaction across a myriad of organisations and individuals, with a particular focus on university-industry collaboration, engaged and entrepreneurial universities. Thomas Baaken is Professor in Marketing at Munster University of Applied Sciences, Managing Director of the Science-to-Business Marketing Research Centre (S2BMRC) and member of the expert panel of the German Ministry of Research and Higher Education for its "International Research Marketing Strategy of Germany". He served as Vice-Rector of Research and Tech-Transfer in his University taking responsibility for research strategies, industrial liaison, entrepreneurial activities, links to the European Community, technology transfer, and the marketing and commercialisation of the university's research. He holds adjunct positions at ECIC in Adelaide AUS, VU Vrije Universiteit Amsterdam NL, and Satakunta UoAS, Pori, FI.