Graphic Design: Learn It, Do It [Pehme köide]

  • Formaat: Paperback / softback, 406 pages, kõrgus x laius: 229x152 mm, kaal: 939 g, 229 Illustrations, color; 71 Illustrations, black and white
  • Ilmumisaeg: 21-Jun-2019
  • Kirjastus: CRC Press
  • ISBN-10: 0367075342
  • ISBN-13: 9780367075347
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  • Formaat: Paperback / softback, 406 pages, kõrgus x laius: 229x152 mm, kaal: 939 g, 229 Illustrations, color; 71 Illustrations, black and white
  • Ilmumisaeg: 21-Jun-2019
  • Kirjastus: CRC Press
  • ISBN-10: 0367075342
  • ISBN-13: 9780367075347
Teised raamatud teemal:

Graphic Design: Learn It, Do It is introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio.


Key Features:

  • Content based on over a decade’s worth of experience teaching graphic design
  • Contemporary examples and online references
  • Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC
  • Accompanying exercise files and supporting materials available for download from the book’s companion website
  • Discussion questions and activities included at the end of chapters to expand the presented topics
Acknowledgments xi
Author xiii
Introduction xv
1 Breaking Down Design
1(12)
Why We Communicate
2(1)
First Lines, Then Shapes
2(2)
Symbols, Logos and Signatures
4(3)
Brand Evolution
7(2)
Discussions
9(1)
Activities
10(3)
2 The Elements and Principles of Design
13(10)
Elements of Design
13(3)
Principles of Design
16(4)
Visual Hierarchy
20(2)
Discussions
22(1)
Activity
22(1)
3 Color in Design
23(14)
The Color Wheel
24(2)
The Color Pyramid
26(1)
Color Schemes
27(3)
Color Symbolism
30(1)
Selecting a Project's Color Palette
31(2)
Discussions
33(1)
Activities
33(4)
4 Defining the Project
37(12)
Kipling's Questions
37(3)
Stages of Development
40(6)
Discussions
46(1)
Activities
47(2)
5 File Properties
49(14)
Resolution
49(3)
Color Models
52(3)
Types of Images
55(1)
File Formats
55(3)
Discussions
58(1)
Activities
59(4)
6 Getting Started in Photoshop
63(28)
Photoshop Overview
63(2)
Creating an Image File
65(2)
Saving an Image File
67(1)
Photoshop Workspace Introduction
68(9)
A Subset of Tools
77(2)
Exercise 6.1 Create, Save and Add Content to an Image File
79(5)
Need to Know Fundamentals
84(1)
Image Size, Color Mode and Canvas Size
85(3)
Discussion
88(1)
Activity
89(2)
7 Photoshop Continued
91(28)
Understanding Layers in Photoshop
91(4)
Exercise 7.1 Working with Layers
95(9)
Need to Know Fundamentals
104(3)
Using the Type Tool
107(3)
Exercise 7.2 Working with Type
110(3)
Need to Know Fundamentals
113(4)
Discussions
117(1)
Activity
118(1)
8 Digital Photography in Design
119(18)
Controlling Exposure
120(3)
Seeing the Shot
123(1)
Types of Camera Shots
124(1)
Photographic Composition
125(4)
Photo Tips
129(2)
Stock Images
131(1)
Copyright
132(1)
Discussions
133(1)
Activities
134(3)
9 Photo Editing in Photoshop
137(52)
A Subset of Image Editing Tools
138(1)
Back Up before Editing
138(1)
Exercise 9.1 Duplicate the Background Layer
138(2)
Photo Editing Workflow
140(2)
Compositional Edits
142(1)
Exercise 9.2 Straighten the Horizon Line Using the Crop Tool
143(2)
Exercise 9.3 Apply the Rule of Thirds Using the Crop Tool
145(2)
Exercise 9.4 Change Orientation (Landscape/Portrait) Using the Crop Tool
147(2)
Touch-Up Edits
149(1)
Exercise 9.5 Remove Dust Spots Using the Spot Healing Brush Tool
150(1)
Exercise 9.6 Remove a Large Area Using a Content-Aware Fill
151(4)
Exercise 9.7 Replicate Part of a Photo Using the Clone Stamp Tool
155(2)
Exercise 9.7 (Alternate): Reverse Cloned Content
157(2)
Exercise 9.8 Remove Red Eye Using the Red Eye Tool
159(1)
Color and Tonal Edits and Enhancements
160(2)
Exercise 9.9 Use a Brightness/Contrast Adjustment Layer
162(3)
Exercise 9.10 Use a Layer Mask to Limit the Effect of a Hue/Saturation Adjustment Layer
165(3)
Exercise 9.11 Apply Adjustment Layers to Multiple Layers within the Same Image
168(4)
Exercise 9.11 (Alternate): Apply Multiple Adjustment Layers to a Single Layer
172(3)
Exercise 9.12 Apply an Artistic Filter to Alter the Appearance of a Photo
175(2)
Special Processes
177(1)
Exercise 9.13 Create and Apply a Watermark
177(7)
Exercise 9.14 Create a Panorama Using Photomerge
184(2)
Discussion
186(1)
Activities
186(3)
10 Typography in Design
189(16)
Typography Terminology
189(1)
The Anatomy of Type
190(2)
Categories of Type
192(2)
Adobe Fonts and Additional Sources
194(2)
Legibility and Readability
196(2)
Adobe's Type Properties
198(3)
Selecting Type for a Project
201(1)
Discussion
202(1)
Activity
203(2)
11 Getting Started with Illustrator
205(40)
Illustrator Overview
205(1)
Creating an Illustrator File
206(2)
Saving an Illustration File
208(1)
Illustrator Workspace Introduction
209(6)
A Subset of Tools
215(3)
Exercise 11.1 Create, Save and Add Content to an Illustration File
218(3)
Introduction to Vectors
221(4)
Introducing the Pen Tool
225(8)
Need to Know Fundamentals
233(5)
Creating Complex Shapes
238(3)
Discussion
241(1)
Activities
241(4)
12 Illustrator Continued
245(40)
Understanding Layers in Illustrator
245(3)
The Eraser Tool and Tools for Dividing Content
248(2)
Exercise 12.1 Using the Eraser, Scissors and Knife Tools
250(2)
Need to Know Fundamentals
252(1)
Using the Type Tools
253(3)
Exercise 12.2 Working with the Type Tools
256(10)
Need to Know Fundamentals
266(2)
Image Tracing a Photograph
268(1)
Exercise 12.3 Creating a Poster
269(12)
Discussion
281(1)
Activity
282(3)
13 Page Layout
285(20)
The Grid System
285(4)
Designing a Business Card
289(4)
Exercise 13.1 Draft a Business Card
293(1)
Designing a Brochure
294(2)
Exercise 13.2 Draft a Tri-Fold Brochure
296(1)
Designing a Magazine Page
297(6)
Discussion
303(1)
Activity
303(2)
14 Getting Started with InDesign
305(40)
InDesign Overview
305(1)
Creating a New Document
306(2)
Saving or Exporting a Document
308(1)
InDesign Workspace Introduction
309(6)
Creating a Multipage Document
315(2)
Document Guides and Grids
317(2)
A Subset of Tools
319(3)
Text, Graphic and Shape Frames
322(1)
Exercise 14.1 Create, Save and Add Content to a File
323(16)
Need to Know Fundamentals
339(3)
Discussion
342(1)
Activity
343(2)
15 InDesign Continued
345(44)
Understanding Layers in InDesign
346(2)
Working with Text
348(4)
Threaded Text
352(3)
Exercise 15.1 Using the Type Tool, Threading Text and Text Wrap
355(8)
Need to Know Fundamentals
363(2)
Master Pages
365(7)
Exercise 15.2 Using Master Pages
372(8)
Need to Know Fundamentals
380(4)
Export and Publish
384(1)
Packaging the File
384(2)
Discussion
386(1)
Activity
386(3)
16 Bringing It All Together
389(6)
Adobe's Learn & Support Resources
390(1)
Creating a Portfolio
391(2)
Discussions
393(2)
References 395(2)
Index 397
Katherine A. Hughes, PhD, is an educator, a traveler and a photographer. Katherine began her career as a multimedia producer and project manager for a series of dot com companies. After earning her doctoral degree in mass communications from the S.I. Newhouse School of Public Communications at Syracuse University, she returned to the university classroom teaching communication courses in graphic design, digital photography and online content development. When not in the classroom, Katherine is likely on the road exploring the national parks or planning her next study abroad program.