22.12 ja 29.12 oleme avatud kell 10.00-15.00. Pühade ajal (25.-26.12.2017 ja 01.01.2018) oleme suletud.

How Coca-Cola Took Over the World: And 100 More Amazing Stories About the World's Greatest Brands [Pehme köide]

  • Formaat: Paperback, 192 pages, kõrgus x laius: 198x129 mm
  • Ilmumisaeg: 14-Mar-2017
  • Kirjastus: LID Publishing
  • ISBN-10: 1911498258
  • ISBN-13: 9781911498254
Teised raamatud teemal:
  • Formaat: Paperback, 192 pages, kõrgus x laius: 198x129 mm
  • Ilmumisaeg: 14-Mar-2017
  • Kirjastus: LID Publishing
  • ISBN-10: 1911498258
  • ISBN-13: 9781911498254
Teised raamatud teemal:
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world’s greatest brands, including Tiffany’s, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, and repositioning and renovation. For each story, the author has drawn a moral – a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.

Tellige see raamat tutvumiseks TÜ Raamatupoodi!Raekoja plats 11, 51004 Tartu

Juhul, kui teie arvates võiks see raamat olla müügis ka Tartu Ülikooli Raamatupoes või soovite lihtsalt raamatuga enne ostu tutvuda, siis palun sisestaga allpool oma nimi ning e-mail. Võimaluse korral tellime raamatu poodi ning teavitame ka teid, kui raamat on müügile jõudnud.

* - väljad on kohustuslikud