The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guid contains 21 powerful ideas you can use to immediately improve your strategic marketing results.
You'll discover how to:
build your customer base
set yourself apart from the competition
answer three crucial questions about any new product or service
use market research and focus groups to fuel better decisions
fulfill a basic emotional need for buyers
determine the correct price point for your offerings
become truly customer-focused
make the most of your distribution channels
master the concepts of specialization, differentiation, segmentation, and concentration
give customers a reason to switch from your competitors
Packed with time-tested marketing strategies, this practical and portable audiobook shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.