Muutke küpsiste eelistusi

MILLEKS PEAVAD TURUNDAJAD VALMIS OLEMA?

Kõige olulisem osa turundusest on inimese käitumise mõjutamine. Kuidas panna tarbijad ostma? Kuidas muuta inimeste arvamusi ja hinnanguid? Kuidas panna inimesed käituma soovitud viisil?

Igasugused tehnoloogiad tulevad ja lähevad, aga inimeste käitumise mõistmine on jätkuvalt turundajate jaoks kõige olulisem oskus. Aga enne, kui inimeste käitumist on võimalik mõjutada, tuleb aru saada sellest, miks inimesed üht- või teistmoodi käituvad.

Password 2023 just sellele keskendubki: mõtestame tippteadlaste ja praktikutega lahti inimeste käitumist ja vahendame uusimaid avastusi käitumispsühholoogia vallast.

ERIKÜLALISED JA MENUKITE AUTORID

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VALIK TURUNDUSE VALDKONNA RAAMATUID

Raamatud 1-20 (kokku 22)
eelmine lk 12järgmine lk 
Brain-Friendly Workplace: Why Talented People Quit and How to Get Them to Stay
Kiirvaade

  • 2. Content Strategy: A How-to Guide [Kevadkampaania]

  • Sari: ATTW Series in Technical and Professional Communication
  • (Ilmumisaeg: 30-Nov-2022, Paperback / softback, Kirjastus: Routledge, ISBN-13: 9780367751036)
  • This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. ... Loe edasi...
  • Saadaval ka e-raamatu versioon (Hind: 49,39 €)
Content Strategy: A How-to Guide
Kiirvaade
Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations 2nd Revised edition
Kiirvaade
Design and Strategy: A Step-by-Step Guide
Kiirvaade

  • 5. Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

  • (Ilmumisaeg: 03-Mar-2023, Paperback / softback, Kirjastus: Kogan Page Ltd, ISBN-13: 9781398608870)
  • saadame teile pakkumise kasutatud raamatule, mille hind võib erineda kodulehel olevast hinnast
  • Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded introductory textbook which also explores the latest legal and ethical considerations. How do you create and measure... Loe edasi...
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Kiirvaade
Emotion by Design: Lessons on Creativity from a Life at Nike
Kiirvaade
Empowered: Ordinary People, Extraordinary Products
Kiirvaade
Four Thousand Weeks: Embrace your limits. Change your life. Make your four thousand weeks count.
Kiirvaade
From Marginal to Mainstream: Why Tomorrows Brand Growth Will Come from the Fringes - and How to Get There First
Kiirvaade
Future Human Behavior: Understanding What People Are Going To Do Next
Kiirvaade
Human Experience: How to make life better for your customers and create a more successful organization
Kiirvaade
Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies
Kiirvaade

  • 13. Mixed Signals: How Incentives Really Work

  • (Ilmumisaeg: 28-Feb-2023, Hardback, Kirjastus: Yale University Press, ISBN-13: 9780300255539)
  • saadame teile pakkumise kasutatud raamatule, mille hind võib erineda kodulehel olevast hinnast
  • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world An informative and entertaining account of how actions sen... Loe edasi...
  • Saadaval ka e-raamatu versioon (Hind: 15,87 €)
Mixed Signals: How Incentives Really Work
Kiirvaade

  • 14. Narrating Sustainability through Storytelling [Kevadkampaania]

  • Sari: Routledge-SCORAI Studies in Sustainable Consumption
  • (Ilmumisaeg: 08-Dec-2022, Paperback / softback, Kirjastus: Routledge, ISBN-13: 9781032352701)
  • Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for... Loe edasi...
  • Saadaval ka e-raamatu versioon (Hind: 4,47 €)
Narrating Sustainability through Storytelling
Kiirvaade

  • 15. Ogilvy on Advertising [Kevadkampaania]

  • (Ilmumisaeg: 02-Feb-2023, Paperback / softback, Kirjastus: Headline Welbeck Non-Fiction, ISBN-13: 9781802794960)
  • Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesnt and why. And, in doing so, he teaches wh... Loe edasi...
  • Saadaval ka e-raamatu versioon (Hind: 4,49 €)
Ogilvy on Advertising
Kiirvaade
Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow 2021 ed.
Kiirvaade
Routledge International Handbook of Consumer Psychology
Kiirvaade
Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020
Kiirvaade
Sustainable Energy Branding: Helping to Save the Planet
Kiirvaade
Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty
Kiirvaade
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