This book unpacks the role of memorials as artefacts of post-crisis communication. Drawing on real-life cases from around the world, the book exemplifies how emotion affects crisis communication and how memorials could be used to hel...Loe edasi...
The economy remains a rationalising tool for explaining the condition of the artist, both for professional and for experts, even when this implies a form of dissociation between the artist and the economist. Focusing on the relationship between art...Loe edasi...
This book features the first volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touris...Loe edasi...
This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a return to what truly connects usour shared hu...Loe edasi...
Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure While all companies want to be a customer-centric business, many o...Loe edasi...
Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure While all companies want to be a customer-centric business, many o...Loe edasi...
Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications managers, HR busine...Loe edasi...
Deliver lasting employee impact by creating an effective digital communications ecosystem that meets organizational and employee needs. Implement a digital communications strategy that boosts engagement, retention and productivity in a...Loe edasi...
Corporate Governance and Digital Transformation argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of an...Loe edasi...
Corporate Governance and Digital Transformations argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of any organi...Loe edasi...
This volume pursues a range of disciplines, metaphors and historical contexts to try to find different ways of thinking about digital privacy and expand the landscape we work in both theoretically and practically. It will appeal to privacy researc...Loe edasi...
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. This thoroughly revised second edition equip...Loe edasi...
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. This thoroughly revised second edition equip...Loe edasi...
In todays world of Big Data, data scientists must stay ahead of the game, especially in environments that are increasingly unstructured and semi-structured. They need fresh skills to navigate these complex environments. It is also important to quest...Loe edasi...
This book shows how companies can systematically transform customer data into measurable value with practical frameworks, use cases, and tools. Whether its Golden Record, Customer Data Platform, or AI-powered personalization: contributions from exp...Loe edasi...
This is the inaugural volume of the book series European Marketing Academy Insights, a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed thr...Loe edasi...
This volume brings together a collection of studies from leading scholars that critically examine the barriers to accessibility in marketplaces. It explores the pervasive forces of ableism embedded in marketplace practices and environments that of...Loe edasi...
A celebration of the stunning graphic design and lettering artworks that grace the streets and buildings of the cities and countryside in France....Loe edasi...
This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologiesincluding 360-degree video, virtual...Loe edasi...
Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, communicating, and delivering sustainable custome...Loe edasi...
This title provides a comprehensive framework for circular design integrating systems thinking, business strategy, service design, and product development. The study examines regulatory environments, financial models, and risk assessment in...Loe edasi...
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple...Loe edasi...
The proliferation of energy, agricultural, water and food insecurity can be attributed to a multitude of factors, including advancements in technology that have facilitated the technical and economic utilization of energy and water resources, envi...Loe edasi...
The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.Now in a fully revised and updated second edition, it explores communication within, throu...Loe edasi...
This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corp...Loe edasi...
In this book, faculty and researchers from ESSEC Business School, a recognised leader among European schools of business and management, provide a multi-faceted perspective on the obstacles that come in the way of the transformation of dominant bu...Loe edasi...
This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contr...Loe edasi...
The ebook edition of this title is Open Access and freely available to read online. This Festschrift honors the life of Dr. Edward L. Fink, Laura H. Carnell Professor Emeritus, who spent more than fifty years as a sc...Loe edasi...
This book unpacks the role of memorials as artefacts of post-crisis communication. Drawing on real-life cases from around the world, the book exemplifies how emotion affects crisis communication and how memorials could be used to hel...Loe edasi...
The economy remains a rationalising tool for explaining the condition of the artist, both for professional and for experts, even when this implies a form of dissociation between the artist and the economist. Focusing on the relationship between art...Loe edasi...
This book features the first volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touris...Loe edasi...
This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a return to what truly connects usour shared hu...Loe edasi...
Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure While all companies want to be a customer-centric business, many o...Loe edasi...
Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure While all companies want to be a customer-centric business, many o...Loe edasi...
Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications managers, HR busine...Loe edasi...
Deliver lasting employee impact by creating an effective digital communications ecosystem that meets organizational and employee needs. Implement a digital communications strategy that boosts engagement, retention and productivity in a...Loe edasi...
Corporate Governance and Digital Transformation argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of an...Loe edasi...
Corporate Governance and Digital Transformations argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of any organi...Loe edasi...
This volume pursues a range of disciplines, metaphors and historical contexts to try to find different ways of thinking about digital privacy and expand the landscape we work in both theoretically and practically. It will appeal to privacy researc...Loe edasi...
The purpose of this book is to provide a detailed perspective of consumer safety associated with the consumption of products associated with daily use from FMCG to green products of FMCG. This book will also discuss governmental actions to provide c...Loe edasi...
