Update cookies preferences

E-book: Storytelling in Management Practice: Dynamics and Implications [Taylor & Francis e-book]

(Newcastle University, UK), (Newcastle University, UK)
Other books in subject:
  • Taylor & Francis e-book
  • Price: 175,41 €*
  • * this price gives unlimited concurrent access for unlimited time
  • Regular price: 250,59 €
  • Save 30%
Storytelling in Management Practice: Dynamics and ImplicationsLarger Image
Other books in subject:
Taylor & Francis e-booksMore info about Taylor & Francis e-books
Companion website: https://www.taylorfrancis.com/books/9780203079584

Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication.

This book derives from one of the first research studies into storytelling in management practice, which sought to evaluate the assumed, but not necessarily proven, effectiveness of storytelling as a management tool. Building on existing theories of narrative and storytelling in organizations, the book explores how managers use storytelling in their daily practice, revealing that it can be employed both, purposively - like a tool, and perceptively - spontaneously and intuitively. The book explains that storytelling has different functions in management practice at different levels of the organization, such as:

  • Creating direction for the organization
  • Translating strategic messages into operational ones and supporting the professional development of staff
  • Shaping the organization’s social fabric through the sharing of personal stories

Aided by a wealth of interviews and case studies, Storytelling in Management Practice reveals an analysis of the dynamic relationship between story, storyteller, audience and organizational context. As such, it will be useful for students and researchers working across a variety of sub-disciplines, including: leadership, organizational behaviour and business communication.

Acknowledgements ix
1 Introduction
1(16)
Introduction
1(3)
Rationale for the research
4(4)
Theoretical context
8(2)
Research context
10(4)
Structure of the book
14(3)
2 Storytelling in management practice: definitions, rhetoric, assumptions
17(24)
Introduction
17(2)
Definitions of storytelling in management practice
19(5)
The rhetoric of storytelling in management practice
24(8)
The assumptions of the storytelling discourse
32(8)
Conclusion
40(1)
3 Theoretical foundations and conceptualizations of storytelling in management practice
41(23)
Introduction
41(1)
Organizations as storytelling and sensemaking systems
42(5)
Storytelling in management practice: what it looks like
47(6)
Storytelling purposively, storytelling perceptively
53(8)
Conclusion
61(3)
4 Storytelling at the macro level: constructing the organization
64(22)
Introduction
64(1)
Corporate storytelling at NorthService Ltd.
65(12)
Corporate storytelling in other contexts
77(7)
Conclusion
84(2)
5 Storytelling at the meso level: sensemaking in organizations
86(20)
Introduction
86(1)
Translational storytelling
87(6)
Interpretational storytelling
93(5)
Developmental storytelling
98(6)
Conclusion
104(2)
6 Storytelling at the micro level: weaving and weakening the organization's social fabric
106(19)
Introduction
106(2)
Weaving the organization's social fabric
108(8)
Weakening the organization's social fabric
116(6)
Conclusion
122(3)
7 Dynamics of storytelling in management practice
125(20)
Introduction
125(1)
The performance of storytelling
126(5)
Co-constructing storytelling
131(7)
Manipulation and control
138(5)
Conclusion
143(2)
8 Conclusion
145(15)
Introduction
145(1)
Key findings
146(9)
Further research
155(2)
Conclusion
157(3)
Methodological appendix
160(9)
Introduction
160(1)
Research philosophy
160(1)
Research methodology
161(1)
Data collection
162(3)
Data analysis
165(1)
Researcher and research
165(1)
Ethical issues
166(1)
Critical evaluation
167(1)
Conclusion
168(1)
Notes 169(1)
References 170(10)
Index 180
Stefanie Reissner is Lecturer in Organization Studies at Newcastle University Business School, UK. Her research interests include narrative, sensemaking and storytelling. She has published her work in academic journals and is author of Narratives of Organisational Change and Learning: Making Sense of Testing Times (2008, Edward Elgar)



Victoria Pagan is Teaching Assistant and a PhD candidate at Newcastle University Business School, UK. Prior to this she was a research and evaluation consultant. Her research interests include organization studies and theory, power, politics, and narrative and she has co-authored work published in academic journals
Permanent link: https://www.kriso.ee/db/9780203079584_pe.html
Keywords: