Supertrends Of Future China: Billion Dollar Business Opportunities For China's Olympic Decade: Billion Dollar Business Opportunities for China's Olympic Decade [Kõva köide]

  • Formaat: Hardback, 308 pages, kõrgus x laius x paksus: 236x152x22 mm, kaal: 535 g, black & white illustrations
  • Ilmumisaeg: 09-Feb-2008
  • Kirjastus: World Scientific Publishing Co Pte Ltd
  • ISBN-10: 9812814396
  • ISBN-13: 9789812814395
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  • Formaat: Hardback, 308 pages, kõrgus x laius x paksus: 236x152x22 mm, kaal: 535 g, black & white illustrations
  • Ilmumisaeg: 09-Feb-2008
  • Kirjastus: World Scientific Publishing Co Pte Ltd
  • ISBN-10: 9812814396
  • ISBN-13: 9789812814395
Teised raamatud teemal:
The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors - two experts with decades of experience in Asia and both corporate and entrepreneurial track records - introduce readers to China's ten supertrends: Value-adding and Innovating, Urbanizing and Servicing, Consuming and Aspiring, Inter-networking and e-Commercializing, Affluencing and Greening. These supertrends form the foundations of the best opportunities in the manufacturing, service, lifestyle, e-Commerce, telecommunications, finance, and environment industries during China's Olympic Decade.This complete book of new China opportunities presents the latest information and analysis from a positive and objective angle, focusing on the potential for business success rather than finger-pointing and fear-mongering. Written by businesspeople for businesspeople, it is an essential book for anybody doing business, investing, or working in China. It will also appeal to general readers interested in China's social, economic, and environmental development.
Foreword by Howard Balloch vii
Preface xi
Acknowledgments xix
Introduction China, the Land of Mystery: The Good, the Bad, and the Ugly 1
PART ONE: CHINA'S SEEDS OF GROWTH
1. China's Three Primary Growth Drivers
31
2. The Drivers of the Drivers
49
3. The Supertrends
69
PART TWO: THE BUSINESS SUPERTRENDS
4. Value-Adding to Make Better Things, Innovating to Make Things Better
111
5. Serving Me: Urbanizing and the Service Industry
141
PART THREE: THE SOCIAL SUPERTRENDS
6. Health, Education, and Leisure: Enjoying Life as a Market of One
161
7. Text Me: A Boundaryless Society with Instant Networking
179
PART FOUR: THE WEALTH SUPERTRENDS
8. Affluencing: China's Accumulation of Wealth and Influence
203
9. Red China Goes Green: Saving Energy, Reducing Pollution
225
PART FIVE: CONCLUSIONS
10. Become a Gloriously Rich Businessperson
253
Notes 255
Index 281

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