Sustainable Revenue for Museums: A Guide [Kõva köide]

  • Formaat: Hardback, 340 pages, kõrgus x laius x paksus: 260x187x27 mm, kaal: 875 g, 25 Tables, unspecified; 53 Halftones, black and white
  • Ilmumisaeg: 30-Jul-2019
  • Kirjastus: Rowman & Littlefield
  • ISBN-10: 1538112981
  • ISBN-13: 9781538112984
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  • Formaat: Hardback, 340 pages, kõrgus x laius x paksus: 260x187x27 mm, kaal: 875 g, 25 Tables, unspecified; 53 Halftones, black and white
  • Ilmumisaeg: 30-Jul-2019
  • Kirjastus: Rowman & Littlefield
  • ISBN-10: 1538112981
  • ISBN-13: 9781538112984
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Understanding revenue sources is vital for ensuring the long-term stability and sustainability of museums, historic sites, zoos, and botanic gardens. Sustainable Revenue for Museums delves into the strategies and tactics that museum professionals, funders, and experts use to generate and manage their revenue. Museum professionals of all experience levels will find immediately actionable revenue generation and management practices. Sustainable Revenue for Museums begins with a compilation of the most recent industry-wide revenue data, with breakdowns by different revenue types, institution discipline, number of employees, and revenue type contribution to total insti tutional revenue. The next five sections of the book are: Passive Income Contributed Income: Fundraising Contributed Income: Grants Earned Income: Museum Services Earned Income: Retail Services In each of these sections, more than 50 museum professionals, funders, and experts contribute to chapters focusing on specific revenue sources. Topics covered include: Investment Income Membership Capital Campaigns & Major Gifts Fundraising - Crowdfunding, Special Events, Partnerships, and Board Member Participation Grants - Government, Private, Donor Advised Funds Earned Income - Admissions, Programs & Education, Rights & Reproduction Licensing, Food Services, Facility Rentals, and the Museum Store The book's final section, The Future of Revenue, considers future business models and revenue generation strategies. A master list of the Resources used and recommended by the contributors closes the book.
List of Figures, Tables, and Textboxes
xi
Acknowledgments xv
Preface xvi
SECTION I INTRODUCTION
1(20)
1 Revenue Data
3(12)
2 Impact Factors
15(6)
SECTION II PASSIVE INCOME
21(24)
3 Expert Opinion: Investment Management
29(2)
Valerie Newell
4 The Uniform Prudent Management of Institutional Funds Act
31(8)
Susan N. Gary
5 Creating a Capital Campaign for the Los Alamos Historical Society
39(6)
Heather McClenahan
SECTION III CONTRIBUTED INCOME: FUNDRAISING
45(88)
6 Membership on Center Stage between the Transactional and Philanthropic
53(6)
Suzette A. Sherman
7 The Value in Membership
59(10)
Cari Maslow
8 Simplicity, Flexibility, Loyalty, and Profitability: Revamping the Longwood Gardens Membership Program
69(6)
Nicole Krom
Nicholas D'Addezio
Melissa Dietrich
9 Why Maintenance and Cultivation Are Critical
75(10)
Beverly Sakauye
10 Expert Opinion: Board Members and Fundraising
85(4)
Tonya Matthews
11 Expert Opinion: Special Events and Staff Participation in Fundraising
89(4)
Gina Rogak
12 Making the Case: Motivating Your Museum's Major Gift Prospects
93(6)
Tim Ardillo
13 Major Gifts: Relationships Matter
99(6)
Julie McDearmon
14 Expert Opinion: Crowdfunding Projects at the National Museum of Nuclear Science and History
105(4)
Jennifer Hoyden
15 Expert Opinion: Crowdfunding the Ida McKinley Tiara Acquisition for the McKinley Presidential Library and Museum
109(2)
Kimberly A. Kenney
16 Making Partnerships a Priority in Fundraising
111(8)
Margaret Walker
17 Donations and Fundraising: Management, Evaluation and Metrics
119(6)
Allison Porter
Faith Brown Kerr
18 Lead and Learn: Resources for Fundraising Success
125(8)
Kristin Bertrand
James G. Leventhal
SECTION IV CONTRIBUTED INCOME: GRANTS
133(50)
19 Applying, Navigating, and Managing Government Grants
137(6)
Holly Piper Lang
20 State-Level Grants and Grant-Seeking Strategies for Your Museum
143(6)
Andrew J. Verhoff
21 Perseverance and Success: The National Endowment for the Humanities Sustaining Cultural Heritage Collections Implementation Grant
149(6)
Zinia Willits
22 The YAA ArtHouse Story: A Practical Guide to Managing an IMLS Grant
155(6)
Marie Berlin
23 Demystifying Private Foundation Grants
161(8)
Lily Williams
24 Expert Opinion: Building Relationships with Private Foundations
169(2)
Gary N. Smith
25 The Greenwood Fund: Using a Donor-Advised Fund to Support Small Museums
171(6)
Alyssa Kopf
Kelly Purdy
26 Donor-Advised Funds: Handle with Care
177(6)
Martin Levine
SECTION V EARNED INCOME: MUSEUM SERVICES
183(40)
27 Earned Income for Sustainability
189(8)
David M. Grabitske
28 Roundtable: Programs and Education
197(8)
29 Museums and Intellectual Property: In Support of Good Museum Business Practices
205(6)
Rina Elster Pantalony
30 The Sixth Floor Museum at Dealey Plaza: A Case Study of Rights and Reproductions Licensing
211(6)
Megan Bryant
31 Harnessing Rights and Reproduction Licensing at the New Mexico Museum of Art
217(6)
Michelle Gallagher Roberts
SECTION VI EARNED INCOME: RETAIL SERVICES
223(52)
32 Food Services: Models and Metrics
229(6)
Tracy Lawler
33 The Opportunities in Facility Rentals
235(4)
Sara Kennedy
34 Museums and Events Rentals: A Balancing Act
239(4)
Rennae J. Healey
Sara Schultz
35 Establishing Roots to a Successful Museum Store
243(8)
Christa Dyer
36 Why a Museum Store?
251(6)
Blue Anderson
37 Unique and Exceptional: Product Development for Museum Stores
257(6)
Michael Guajardo
38 Expert Opinion: Aligning the Pittock Mansion Mission and Museum Store
263(4)
Jennifer Gritt
39 Beyond the Bottom Line: The True Worth of Museum Stores
267(8)
Stuart Hata
SECTION VII THE FUTURE OF REVENUE
275(18)
40 Evolving the Business Model with a Comprehensive Earned Income Approach
279(8)
James Stevens
41 Envisioning Shared Authority as an Alternative Economic Model for Cultural Organizations
287(6)
Rachel Boyle
Resource List 293(10)
Index 303(6)
About the Editor 309(2)
About the Contributors 311
Samantha Chmelik, Public Historian at Preston Argus, LLC, uses her background in operations management, benchmarking, and strategic planning to help cultural and history organizations implement their missions. She has worked and volunteered at libraries, museums, and non-profit organizations for two decades. She is the author of Museum Operations: A Handbook of Tools, Templates, and Models and Museum and Historic Site Management: A Case Study Approach - both published by Rowman & Littlefield.