This book explores the integration of cutting-edge technologies in the tourism industry, analysing their evolution, transformative impact and future challenges facing the industry. It will be a valuable resource for scholars and upper-level students in innovation and technology management, tourism and hospitality, and marketing.
This book explores the integration of cutting-edge technologies in the tourism industry, providing an exploration of their evolution, transformative impact and future challenges facing the industry.
Through cutting-edge research and practical insights, the authors explore interdisciplinary connections between technology, tourism, sustainability and resilience in the face of hyper-turbulence. The book considers the ethics of innovation and regulatory frameworks of data security, as well as the enhancement of customer experience driven by technological innovation. Case studies from Europe, North America and Asia provide global real-world examples of how technology is being leveraged to enhance various aspects of the tourism experience, from customer service to destination management.
This unique volume will be a valuable resource for scholars and upper-level students across innovation and technology management, tourism and hospitality, and marketing.
