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E-raamat: 10 Stories Great Leaders Tell

3.79/5 (504 hinnangut Goodreads-ist)
  • Formaat: 136 pages
  • Sari: Ignite Reads
  • Ilmumisaeg: 01-Aug-2019
  • Kirjastus: Simple Truths, LLC
  • Keel: eng
  • ISBN-13: 9781728223179
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10 Stories Great Leaders TellSuurem pilt
  • Formaat: 136 pages
  • Sari: Ignite Reads
  • Ilmumisaeg: 01-Aug-2019
  • Kirjastus: Simple Truths, LLC
  • Keel: eng
  • ISBN-13: 9781728223179
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NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do? Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.

Arvustused

"Paul does it again. A quick, easy read that gives you practical ideas to use immediately. As a leader, I definitely need every one of these 10 stories. Unfortunately, the ones I have aren't this good. . . but now they will be!" - Kirk Perry, President, Brand Solutions, Google  "The awesome power of storytelling... Paul's guide will help make you a better leader in just one hour!" - Sara Mathew, former CEO and Chair of Dun & Bradstreet "Best one-hour read you'll have this year." - John Bryant, former CEO and Chairman, The Kellogg Company  "The 10 Stories Great Leaders Tell is another practical and inspiring book from Paul Smith that provides us with a roadmap to ensure we tell the right stories the right way." - Brian Barren, President - Business Operations, Cleveland Indians Baseball "This quick read should be mandatory reading for aspiring leaders." - Skip Prichard, CEO, OCLC, Inc.

Introduction vii
Story 1 Where We Came From (A Founding Story)
1(10)
Story 2 Why We Can't Stay Here (A Case-for-Change Story)
11(10)
Story 3 Where We're Going (A Vision Story)
21(10)
Story 4 How We're Going to Get There (A Strategy Story)
31(10)
Story 5 What We Believe (A Corporate-Values Story)
41(10)
Story 6 Who We Serve (A Customer Story)
51(8)
Story 7 What We Do for Our Customers (A Sales Story)
59(8)
Story 8 How We're Different from Our Competitors (A Marketing Story)
67(10)
Story 9 Why I Lead the Way I Do (A Leadership-Philosophy Story)
77(10)
Story 10 Why You Should Want to Work Here (A Recruiting Story)
87(8)
Conclusion: Taking Your Next Steps 95(6)
About the Author 101(2)
Appendix 103(4)
Notes 107
Paul Smith is one of the world's leading experts in organizational storytelling. He's a popular keynote speaker and corporate trainer in leadership and sales storytelling techniques, a former executive and 20-year veteran of The Procter & Gamble Company, and the bestselling author of three books: Lead with a Story, Sell with a Story, and Parenting with a Story. He can be found at www.leadwithastory.com.
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