This book offers a close analysis of the relationship between diets and identity in modern Western culture through examination of popular texts including blogs, diet books, and websites....Loe edasi...
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical r...Loe edasi...
Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising – in the broad sense of the term – both within and beyond Anglophone cultures. Local/ Global Shakespeare and A...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. This book presents a study of the news c...Loe edasi...
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other...Loe edasi...
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens. Through a critical analysis of brand respo...Loe edasi...
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This comprehensive second edition provide...Loe edasi...
This book provides a detailed insight into the current state of journalism and its future challenges. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers...Loe edasi...
(Ilmumisaeg: 21-May-2024, Paperback / softback, Kirjastus: MIT Press, ISBN-13: 9780262552097)
Leading scholars chart the future of studies on technology and journalism in the digital age.The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists...Loe edasi...
• This book provides you with a step-by-step guide to making a scientific poster that has real impact• Ensure you stand out from the crowd at your next poster fair• A practical guide that gives you answers to questions...Loe edasi...
100 Best Posters 22 presents groundbreaking work in the fields of corporate design, advertising, and the graphic arts.Every year, the 100 Beste Plakate e. V. association awards prizes to the creators of the most innovative and groundbr...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. Focusing on a group of recently emerging technological pr...Loe edasi...
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to includ...Loe edasi...
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to incl...Loe edasi...
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.Spl...Loe edasi...
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic and technological developments have had on the nature of media industries today....Loe edasi...
