The International Conference on Business Innovation (ICOBI) marks its eighth successful edition this year, continuing its legacy as a premier academic platform that bridges the disciplines of Management and Education. Organised by the Faculty of Business at NSBM Green University, ICOBI 2025 stands out for its broad thematic coverage and global reach. This year’s conference features an impressive array of thematic tracks including: Economic Advancements and Business Analytics; Entrepreneurial Ecosystems and Innovations; Events, Tourism and Hospitality Management; Governance, Compliance and Legal Enforcements; Human Resource Management and Applications; Logistics and Supply Chain Management; Manufacturing and Service Operations; Marketing and Branding; Media and Communication; Strategic Business Transformation and Project Development; Accounting and Finance; Global and Sustainable Business Management; Adaptive Learning and Educational Practices; and Technology-Enhanced Language Learning.
A distinct feature of ICOBI is its interdisciplinary focus, combining insights from both the management and education spheres to foster cross-disciplinary dialogue and collaboration. The conference will host three distinguished keynote speakers, both local and international, who will address cutting-edge developments in both management and education. This year, ICOBI has attracted submissions from a diverse pool of scholars and practitioners, with around 90 papers already received, of which approximately 25% are authored by international contributors from countries such as Brazil, India, UK, Sweden, Australia, Indonesia and UAE.
What sets ICOBI apart is not only its thematic richness but also the quality and rigour of its review process. Papers are reviewed by a panel of respected academics and professionals from both local and international universities, ensuring high scholarly standards. The conference is expected to draw a vibrant audience comprising academics, researchers, industry professionals, and postgraduate students, both from Sri Lanka and across the globe, making it a truly international forum for exchanging innovative ideas and practices in business and education.
The International Conference on Business Innovation (ICOBI) marks its eighth successful edition this year, continuing its legacy as a premier academic platform that bridges the disciplines of Management and Education.
1 FreshSight: a convolutional neural network approach for real-time
produce freshness and shelf-life assessment 2 Exploring how mobile learning
impacts student motivation among university undergraduates in Sri Lanka 3 A
comprehensive study: exploring the underlying causes of mental disorders in
children 4 Exploring the impact of perceived digital infrastructure on the
work satisfaction of digital nomads in Sri Lanka 5 The role of workplace
ostracism and negative reciprocity beliefs in shaping knowledge hiding in Sri
Lankas information technology sector 6 Enhancing argumentative writing
skills through structured asynchronous forum debates in English as a second
language (ESL) context 7 Balancing innovation and public health: a critical
analysis of Sri Lankas patent law regime and its impact on medicine
accessibility 8 Lean management in the apparel sector: a systematic
literature review 9 Catalyzing SME digital capacity through private
campus-led training: a qualitative study in Southern Sri Lanka 10 Green
products purchase intention of generation Z; the mediating role of attitudes
11 The factors influencing educators self-esteem in higher education, Sri
Lanka: a concept paper 12 AI in higher education: implications for diversity
of languages and inclusion of knowledges from the global South 13 Real-time
automated barcode system for GRN and issuing in mechanical spare parts
management 14 Beyond opposition: how hierarchical power enables collective
leadership - insights from a Sri Lankan IT company 15 Women entrepreneurs and
digital innovation: unlocking emerging research possibilities 16 Impact of
user-generated content interaction quality, brand attitude, brand engagement,
on purchase intention among generation Z restaurant goers in Sri Lanka 17 The
power of peers: analyzing eWOM influence on online purchase behavior of Gen Z
consumers in Indian skincare market 18 Cross-cultural perspectives on
worklife integration: an empirical study from a South Asian organizational
context 19 Gender inequity in logistics: unraveling systemic barriers to
womens managerial roles in Sri Lanka 20 Factors affecting availability of
essential medicine in selected government hospitals in regional directorate
of health services Gampaha: a supply chain perspective 21 Future
professionals entrepreneurial intentions, sustainability and global
competence: paving the way for a Sustainable Global Entrepreneurship 22 The
impact of digital technologies on sustainability performance of the supply
chains 23 Impact of sensory marketing initiatives on brand loyalty with the
mediation of emotional engagement and cognitive perception on Gen Z coffee
enthusiasts in Colombo district, Sri Lanka 24 The influence of short video
characteristics on the continued viewing behavior of social media
advertisements, with particular reference to generation Z consumers in Sri
Lanka 25 The impact of store atmosphere on Gen Z consumers purchase
intention of fashion retail stores: an S-O-R study 26 Adopting circular
economy principles in the Sri Lankan Aluminum manufacturing industry: a
comprehensive qualitative case study27 Impact of occupational health and
safety management practices on operational-level employee commitment in the
Sri Lankan apparel manufacturing industry: Galle District-Koggala free trade
zone 28 Enhancing personality-job fit in business analytics undergraduates: a
big five model approach using mini-IPIP and text analytics 29 Generative AI
and copyright law: a comparative study on copyright protection for AI
generated audio-visual works in Sri Lanka, the US and India 30 Optimizing
inflation forecasting for strategic economic planning in Sri Lanka: a
changepoint detection and crisis-responsive structural break approach 31
Factors influencing the adoption intention of using mobile payment services
in Sri Lanka 32 Assessing public awareness of the digital television
transition in Sri Lanka: is television more than just pictures? 33
Understanding the factors that influence engagement with YouTube study vlogs
34 Understanding and advancing sustainable tourism: a case study of tourism
stakeholders in western province, Sri Lanka 35 Fostering writing autonomy in
ESL learners: self-directed learning with ChatGPT in large-class settings 36
The impact of gamification in enhancing user engagement and motivation for
learning management platforms 37 Equipping arbitration to seize the future
and not fall behind: a roadmap for Sri Lanka in the wake of the era of
artificial intelligence 38 Tackling the abuse of the doctrine of Fair use
training Gen-AI models; a study through an analysis of the US and Indian
legal frameworks 39 The role of credit risk management strategies in
achieving sustainable competitive advantage 40 Investigating operational
drivers of the bullwhip effect in the upstream supply chain of the FMCG
industry
Dr. W A Piyumi Udeshinee (Lead Editor)
is a Senior Lecturer attached to the Faculty of Business at NSBM Green University, Sri Lanka. She is currently the Dean of the Faculty of Postgraduate Studies and Professional Advancement. She holds a PhD from Stockholm University, Sweden where her research focused on dynamic assessment as a feedback strategy in technology-enhanced language learning.
Ms. Sashini Gayanika (Associate Editor)
is a Senior Lecturer at the Faculty of Business, NSBM Green University, Sri Lanka, with expertise in Economics and Business Administration. She has completed her masters in Economics at University of Colombo and reading for her PhD at University of Colombo. Her research interests lie in Economics and Behavioural Finance and has published in local and international journals.
Ms. Thilini De Silva (Editor)
is the Dean of the Faculty of Business at NSBM Green University and a pioneer academic of the faculty. A first-class graduate in Banking and Finance from Wayamba University and a dual gold medallist, she holds an MBA from the Postgraduate Institute of Management and is currently pursuing a PhD at Stockholm University, Sweden on women empowerment, entrepreneurship, gender, and social media.
Lisainfo e-raamatute kohta