The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.
The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.
Drawing on Media System Dependency Theory, the book maps the relationships among the various factors shaping media product consumption. Furthermore, it integrates interpersonal and mass communication into a single analytical system that covers multiple levels, from micro to macro. It also proposes the hypothesis of fluid influence among individuals, interpersonal relationships, and society. The book introduces a novel vector autoregression (VAR) model to evaluate the effects of multiscreen audio-visual communication and provides a practical program implementation system that connects theoretical frameworks with actionable industry applications.
This book will offer valuable insights for scholars of media research, audiovisual communication, and cultural studies.
1 Changes in China's Audio-Visual Communication Industry under the
"Internet+" Context 2 Traditional Approaches to Measuring the Effectiveness
of Audio-Visual Information Dissemination 3 Exploring the Measurement of
Multi-Screen Audio-Visual Information Dissemination Effects in the Era of Big
Data 4 Research Design and Methodology for Measuring the Dissemination
Effects of Multi-Screen Audio-Visual Information 5 Construction and
Optimization of the Multi-Screen Audio-Visual Information Dissemination
Effect Assessment Model 6 Analysis of the Communication Effects of
Audio-Visual Products and Media Dependency Relationships 7 Applications and
Implications of Audio-Visual Information Dissemination Effect Assessment 8
System Design and Implementation of the Audio-Visual Information
Dissemination Effect Assessment System
Zhou Yong is a researcher at the Research Center of Journalism and Social Development, Renmin University of China, and the Dean, Professor, and Doctoral Supervisor at the School of Journalism, Renmin University of China. He also serves as the Director of the Audiovisual Communication Research Center. His primary research areas include journalism theory, new media, and audio-visual communication.
Zhao Xuan, Ph.D. from the School of Journalism and Communication at Renmin University of China, specializes in audio-visual communication, data mining, and industry studies.
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