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E-raamat: Blogosphere and its Exploration

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  • Ilmumisaeg: 20-Mar-2015
  • Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Keel: eng
  • ISBN-13: 9783662444092
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 20-Mar-2015
  • Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Keel: eng
  • ISBN-13: 9783662444092

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This book provides a profound discussion about the Blogosphere, the world of interlinked weblogs in the World Wide Web. The authors guide the process of understanding and analyzing the Blogosphere as an example for social networks and discuss the weblog phenomena with the ultimate objective to conceptualize a framework capable of analyzing and providing the rehashed information of the Blogosphere. The main goal is to show new ways and measures to extract reliable and valuable knowledge out of the Blogosphere. Starting with the first Web server and just a few web pages in 1990, the World Wide Web has since then experienced tremendous acceptance and growth. Nowadays, it is a platform used daily by millions of people worldwide to publish and share information online and to reference related resources on the Web through so-called hyperlinks. By creating a vast, global and easy to use network of information it has revolutionized the way people disseminate and exchange information.

Introduction.- The Blogosphere.- Understanding the Blogosphere.- Micro- and Macro-Perspective.- Areas of the Blogosphere.- Introduction to Important Areas of the Blogosphere.- Docu-Blog Use Case: The It-Gipfelblog.- Edu-Blog Use Case: InternetWorking Blog and HPI MOOCs.- Marketing-Blog Use Case: SAP HANA Blog.- Ego-Blog Use Case: Heinz-Paul Bonn.- Corporate-Blog Use Case: SAP Blog.- The Explorer"s Path through the Blogosphere.- Challenge of Exploring the Blogosphere.- BlogIntelligence Portal.- DAta Extraction.- Data Analysis.- Data Visualization.- The Secret Depths of the Blogosphere.- Analyzing and Forecasting Trends.- Judging Consistency and Expertise of Blogs.- Expected Growth and Future Structure.- Future Influence and Usage Patterns.- Vision of Analysis and Monitoring.- Bibliography.

Dr. sc. nat. Christoph Meinel (1954) ist Direktor und Geschäftsführer des Hasso-Plattner-Instituts für Softwaresystemtechnik GmbH (HPI) und ordentlicher Professor (C4) für Internet-Technologien und Systeme. Er hat Mathematik und Informatik an der Humboldt-Universität in Berlin studiert, dort 1981 promoviert und sich 1988 an der Akademie der Wissenschaften in Berlin habilitiert. Er wurde 1992 zum ordentlichen Professor (C4) für Informatik an die Univ. Trier berufen und hat dort in den Jahren 1998 - 2002 neben seinem Lehrstuhl das von der Fraunhofer-Gesellschaft betreute Institut für Telematik e.V. geleitet. Seit 2004 ist er Direktor und Geschäftsführer des HPIs und hat einen Lehrstuhl (C4) für Internet-Technologien und Systeme an der Universität Potsdam. Neben seiner Lehrtätigkeit in Potsdam ist er Gastprofessor an der Univ. Luxembourg (Luxembourg) und an der TU Peking (China) und als Programmdirektor des HPI-Stanford Forschungsprogramms zum Design Thinking Research tätig. Christ

oph Meinel ist Autor bzw. Co-Autor von 7 Büchern, Inhaber internationaler Patente und hat mehr als 300 wissenschaftliche Publikationen veröffentlicht. Seine aktuellen Forschungsinteressen liegen in den Bereichen IT-Sicherheit, Teleteaching Semantic/Social Web und e-Health. Er war wissenschaftlich aktiv auch auf dem Gebiet der Komplexitätstheorie und hat (BDD-basierte) Datenstrukturen und effiziente Algorithmen untersucht und entworfen. Er ist Chairman des 2007 gegründeten deutschen IPv6-Rats, Herausgeber von ECCC - Electronic Colloquiums on Computational Complexity", des IT-Gipfelblog" und des tele-TASK"-Archivs. 1996 - 2007 gehörte er dem Direktorium des IBFI Schloss Dagstuhl an und war Sprecher der GI-Fachgruppe "Komplexität". Er hat in einer großen Zahl internationaler Programm-Komitees mitgewirkt, diverse Konferenzen und Symposien veranstaltet und ist in wissenschaftlichen Aufsichtsräten aktiv.
Part I Understanding the Blogosphere
1 Introduction: The Blogosphere
3(10)
1.1 Origins of Social Network Research
3(1)
1.2 From the Web to the Social Web
4(1)
1.3 Dimensions of Web 2.0
4(3)
1.4 Web 2.0 and Weblogs
7(2)
1.5 Publishing Revolution or Utopian Fallacy
9(1)
1.6 Weblogs vs Facebook, Twitter & Co.
10(3)
2 Micro-perspective
13(12)
2.1 Weblogs: The Smallest Entities of the Blogosphere
13(1)
2.2 Blogging Software and Platforms
13(2)
2.3 Hosting Issues of Blogging
15(2)
2.4 Weblog Features
17(1)
2.5 Blog Typology: Classification
18(7)
2.5.1 Classification by Genre/Content
18(1)
2.5.2 Classification by Author(s)
19(3)
2.5.3 Classification by Information Flow
22(1)
2.5.4 Hybrid Forms of Classification
22(2)
2.5.5 Weblog Typology: Conclusion
24(1)
3 Macro-perspective
25(12)
3.1 Social Software
25(1)
3.2 Social Physics
26(5)
3.2.1 Power Laws
27(1)
3.2.2 The Pareto or Zipfian Distribution
28(1)
3.2.3 The Long Tail of Blogging
28(1)
3.2.4 Social Physics
29(2)
3.3 Disruptive Technologies: Changing the Rules of the Game
31(6)
3.3.1 Failure Framework by Christensen
32(2)
3.3.2 The Disruptive Character of the Web 2.0 and Weblogs
34(3)
Part II The Continents of the Blogosphere
4 Overview of the Continents of the Blogosphere
37(2)
4.1 Docu-Blogs
37(1)
4.2 Edu-Blogs
38(1)
4.3 Ego-Blogs
38(1)
4.4 Corporate Blogs
38(1)
5 Continent of Docu-Blogs Use Case: The IT-Gipfelblog
39(10)
5.1 Politics and the Blogosphere
40(2)
5.2 The IT-Summit Series
42(1)
5.3 Blogs: Means of Expression for Direct Democratic Politics
43(1)
5.4 Quality Management and User Control
43(1)
5.5 Continuous Adaptation
44(1)
5.6 Typologisation of a Docu-Blog
45(1)
5.7 The Contentual Development
46(1)
5.8 The Influence of External Factors on Pageviews
46(2)
5.9 Gipfelblog Outlook
48(1)
6 Continent of Edu-Blogs Use Case: InternetWorking Blog and openHPl
49(8)
6.1 Massive Open Online Courses
49(2)
6.2 Supporting Cooperative Social Learning
51(2)
6.2.1 Connecting Learners of MOOCs
52(1)
6.2.2 Social Interaction in MOOCs
52(1)
6.3 Use Case: InternetWorking-Blog
53(4)
7 Continent of Ego-Blogs: Use Case - svenblogt.de
57(4)
7.1 Interests
57(2)
7.2 Writing Style
59(1)
7.3 Audience
59(1)
7.4 Activity
59(2)
8 Continent of Corporate-Blogs: Use Case - SAP Blog
61(14)
8.1 The Corporate Internal Communications Perspective
61(1)
8.2 Deployment of Corporate Weblogs
62(1)
8.3 Success Factors
63(1)
8.4 Point of View (POV) Platform
64(6)
8.4.1 POV: Scope and Motivation
65(1)
8.4.2 Configuration of the Standardized to Fit Corporate Requirements
65(2)
8.4.3 Who Are You Really?
67(1)
8.4.4 Seamless Integration
68(1)
8.4.5 Meeting Enterprise Standards
69(1)
8.5 Proof of Concept and Outlook
70(5)
Part III The Explorer's Path Through the Blogosphere
9 The Challenge of Exploring the Blogosphere
75(4)
9.1 Crawling
76(1)
9.2 Analytics
77(6)
9.2.1 New Application Areas
77(2)
10 Towards an Exploration Machine for the Blogosphere
79(4)
11 Data Extraction
83(18)
11.1 Existing Approaches
84(1)
11.2 Information Elements of Interest
84(2)
11.3 Implementation Details
86(3)
11.4 Optimization
89(6)
11.4.1 Identification of Blogrolls
89(1)
11.4.2 Identification of Trackbacks
90(1)
11.4.3 Reliability of Feedparsing
90(1)
11.4.4 Language Detection
91(1)
11.4.5 Postlinks
91(1)
11.4.6 Prioritization
92(1)
11.4.7 News Portals
93(1)
11.4.8 Matching of Twitter Accounts
93(2)
11.5 Crawler Performance Summary
95(6)
12 Data Analysis
101(34)
12.1 Possible Analyses
101(4)
12.1.1 Network Analysis
102(2)
12.1.2 Content Analysis
104(1)
12.2 Clustering the Blogosphere
105(7)
12.2.1 Step 1: Data Extraction
105(1)
12.2.2 Step 2: Data Preparation
106(1)
12.2.3 Step 3: Data Aggregation
107(1)
12.2.4 Step 4: Data Classification
107(4)
12.2.5 Step 5: Calculation of Coordinates
111(1)
12.2.6 Step 6: Visualization
112(1)
12.3 Ranking the Blogosphere
112(23)
12.3.1 Related Work
113(3)
12.3.2 Discussion of Ranking Criteria
116(5)
12.3.3 Analysis of Existing Blog-Ranking Services
121(4)
12.3.4 Ranking Metric
125(6)
12.3.5 Implementation and Validation
131(3)
12.3.6 Limitations
134(1)
12.3.7 Conclusion
134(1)
13 Data Visualization
135(26)
13.1 Related Research
136(1)
13.2 PostConnect
137(7)
13.2.1 Implementation of PostConnect
137(2)
13.2.2 Visualization of PostConnect
139(4)
13.2.3 Final Remarks About PostConnect
143(1)
13.3 BlogConnect
144(9)
13.3.1 Visualization of BlogConnect
145(3)
13.3.2 Implementation of BlogConnect
148(4)
13.3.3 Final Remarks About BlogConnect
152(1)
13.4 TrendViz
153(4)
13.4.1 Main Interface
153(3)
13.4.2 Posts View
156(1)
13.4.3 History View
156(1)
13.5 Information Spreading
157(4)
Part IV The Nautilus of the Blogosphere: BLOGINTELLIGENCE
14 The BLOGINTELLIGENCE Portal
161(10)
14.1 Search and Custom Ranking
161(3)
14.2 Visual Exploration Tools
164(7)
14.2.1 Relations
164(2)
14.2.2 Trends
166(1)
14.2.3 Emotions
167(4)
15 Analyzing and Forecasting Trends
171(40)
15.1 Related Work
172(2)
15.2 Trend Detection Preparation
174(8)
15.2.1 Data
174(2)
15.2.2 Term Extraction
176(1)
15.2.3 Time Window
177(1)
15.2.4 Importance Index
178(2)
15.2.5 Term Clustering
180(2)
15.3 Trend Detection Algorithm
182(8)
15.3.1 Linear Regression
183(1)
15.3.2 Content Analysis
184(1)
15.3.3 Tag Analysis
185(2)
15.3.4 Link Analysis
187(1)
15.3.5 Trend Detection
188(2)
15.4 Trend Detection Evaluation
190(16)
15.4.1 Dataset for Evaluation
190(1)
15.4.2 Trend Detection Preparation
191(4)
15.4.3 Trend Detection Algorithm
195(9)
15.4.4 Trend Prediction
204(1)
15.4.5 Performance
205(1)
15.5 Trend Detection Vision
206(2)
15.5.1 Phrase Extraction
206(1)
15.5.2 Sentiment Analysis
207(1)
15.5.3 Performance
207(1)
15.5.4 Time Shifting
208(1)
15.5.5 User Input
208(1)
15.6 Trend Detection Final Remarks
208(3)
16 Judging Consistency and Expertise of Blogs
211(30)
16.1 Related Work
213(3)
16.1.1 General Rankings
213(1)
16.1.2 Blog-Specific Rankings
214(1)
16.1.3 Consistency-Related Rankings
214(2)
16.2 Definition of the Topic Consistency Metric
216(7)
16.2.1 Consistency Between Posts (Inter-post)
216(3)
16.2.2 Internal Consistency of Posts (Intra-post)
219(1)
16.2.3 Consistency Between Posts and Classification (Intra-blog)
220(1)
16.2.4 Consistency of Linking and Linked Blogs (Inter-blog)
221(1)
16.2.5 Combined Topic Consistency Rank
222(1)
16.3 Implementation of Topic Detection
223(2)
16.3.1 Prerequisites
223(2)
16.3.2 Clustering
225(1)
16.4 Implementation of the Topic-Consistency Rank
225(4)
16.4.1 Intra-post Consistency
226(1)
16.4.2 Inter-post Consistency
226(1)
16.4.3 Intra-blog Consistency
227(1)
16.4.4 Inter-blog Consistency
227(1)
16.4.5 BIIM PACT Score
228(1)
16.5 Consistency Rank Evaluation
229(7)
16.5.1 Experimental Setup
229(1)
16.5.2 Clustering
229(2)
16.5.3 Results of the Topic Consistency Sub Ranks
231(2)
16.5.4 Comparison of BIIMPACT and Combined Topic Consistency Rank
233(3)
16.6 Consistency Rank Future Research
236(3)
16.6.1 Enhanced Topic Detection
236(1)
16.6.2 Visualization
237(2)
16.7 Consistency Rank Final Remarks
239(2)
17 Vision of the Blogosphere and Its Exploration
241(6)
17.1 Influence of the Blogosphere and Expected Growth
241(1)
17.2 Data Extraction
242(1)
17.3 Data Analysis
243(1)
17.4 Visualization and Provision
244(2)
17.4.1 PostConnect
245(1)
17.4.2 BlogConnect
245(1)
17.5 BLOGINTELLIGENCE Outlook
246(1)
Bibliography 247(20)
Index 267
Prof. Dr. sc. nat. Christoph Meinel (1954) is President and CEO of the Hasso-Plattner-Institut for IT-Systems Engineering (HPI) and full professor (C4) for computer science at the University of Potsdam. His research field is Internet and Web Technologies and Systems. Beside he is a teacher at the HPI School of Design Thinking, a visiting professor at the Computer Science School of the Technical University of Beijing (China) and a research fellow of the interdisciplinary center SnT at the University of Luxembourg. Since 2008 he is program director of the HPIStanford Design Thinking Research Program. He is author or co-author of 10 text books and monographs and has published more than 350 per-reviewed scientific papers in highly recognised international scientific journals and conferences. Philipp Berger is a Ph.D. student at the Hasso-Plattner-Institute,Germany, investigating new algorithms for analyzing social media channels. Currently, his focus is the identification of important authors and topics among weblogs.His research results are part of a joint research project called BlogIntelligence that offers a web prototype portal (blog-intelligence.com). Philipp, born in Berlin, earned his Bachelor and Master degree in IT Systems Engineering at the Hasso-Plattner-Institute. During his studies he went abroad for an internship on product feature extraction of product Reviews at SAP Labs, India. Dr. Justus Bross joined the research organization "Bell Labs" of Alcatel-Lucent as head of the newly formed research department "Strategic Industries Research". He published several papers in the research area of the collaborative- and social web in general, and weblogs in particular. His thesis also focuses on the Understanding and Leveraging the Social Physics of the Blogosphere and was mentored by Prof. Dr. Christoph Meinel. Justus, born in 1979 in the city of Bonn (Germany), graduated from the University of Maastricht in theNetherlands with a master degree (M.Sc.) in International Business, earned a master degree in engineering (MBE) from the Steinbeis academy and the D.E.L.E language diplomaat the University of Salamanca in Spain. He wrote his final thesis about the disruptive character of VoIP in collaboration with Deutsche Telekom AG. Patrick Hennig, born in 1988 in the city of Walldürn, Germany, got a bachelors degree (B.Sc) in IT-Systems Engineering from Hasso-Plattner-Institute in Potsdam, Germany. He wrote his bachelor thesis in cooperation with SES Astra, Belgium and SAP Research Pretoria, South Africa about project management with SCRUM in small scale projects. After he received his bachelors degree he studied abroad at University of Coimbra, Portugal in Computer Engineering. Since his masters studies (M.Sc.) in IT-Systems Engineering and the master thesis about "Identifying Trends based on the Blogosphere" at Hasso-Plattner-Institute in Potsdam, Germany, he is focusing on the topic of social media monitoring especially by working on an analysis framework for blogs, integrated into a web portal (blog-intelligence.com), with the objective to leverage content- and context-related structures and dynamics in the blogosphere. Particularly he is working on the challenge to do real-time analyses on this big set of data. Currently, Patrick is a PhD student at Hasso-Plattner-Institut in Potsdam, Germany.