Online marketplace and digital platform founders and leaders invest enormous time and effort into setting their businesses up for success, focusing on what it takes to launch and scale their innovative and disruptive ventures. But most give little if any thought to setting up their platforms for avoiding unnecessary risk, liability and exposure that could lead to failure.
In his book, Bulletproof Your Marketplace: Strategies for Protecting Your Digital Platform, Jeremy Gottschalk, attorney and founder of the global resource platform Marketplace Risk, turns the how to succeed in business genre on its head. Rather than offering the usual platitudes on growing a business, he shows marketplace and digital platform leaders how to eliminate the kinds of unnecessary risk, liability and exposure that can destroy even the most successful digital businesses. Bulletproof Your Marketplace offers platform stakeholders useful and actionable ways to avoid to identify, predict, prevent, and respond to the risks that come with launching, operating and scaling marketplaces and digital platforms.
Addressing some of a platform’s most common vulnerabilities one by one, Gottschalk lays out in plain and simple terms how founders and leaders can proactively and simultaneously protect their businesses and their communities.
A bad incident or frivolous lawsuit—even if you’re ultimately exonerated—can result in the kind of exorbitant legal fees and devastating publicity that destroys innovative and disruptive platforms like yours.
In Bulletproof Your Marketplace, veteran technology lawyer and trusted platform business advisor Jeremy Gottschalk lays out effective ways to identify, predict, prevent, and respond to the risks that come with launching, operating, and scaling marketplaces and digital platforms.
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