This book provides a dynamic collection of case studies showcasing startup and enterprise journeys from an array of geographic, political, economic, and social contexts. Providing rich insights into how entrepreneurs navigate challenges and opportunities in diverse environments, it includes a broad selection of international examples to support the increasingly global perspective required in higher education.
Key Features:
Contains in-depth, practical coverage of entrepreneurial ecosystems through real-life businesses Designed to assist enterprise and entrepreneurship educators with relevant and engaging content Equips students and practitioners with a deeper understanding of the key issues faced by startups globally Each case follows a clear and consistent structure, ensuring accessibility and ease of use for teaching and learning
Presenting valuable learning material for students, educators, and researchers looking to understand global enterprise trends, Cases on Startups and Enterprise is an essential toolkit for business and management academics and enterprise educators, as well as policymakers, practitioners, and economic development professionals.
Arvustused
As someone who has been fortunate enough to work around the globe as an entrepreneurial educator, I know that contextual understandings are key. The fantastic range of cases here provide an easy to access series of educational insights that both illuminate and inspire international human endeavours. -- Andy Penaluna, Professor Emeritus, University of Wales Trinity Saint David, UK This collection of international cases spans sectors and continents to illustrate the influence of context upon who engages in entrepreneurship and their entrepreneurial outcomes. This is a really useful resource for educators seeking diverse exemplars and, for those less experienced in case teaching, it provides an accessible introductory guide. -- Lorna Treanor, University of Nottingham, UK Cases on Startups and Enterprise offers a comprehensive collection of case studies that illuminate the complexities of entrepreneurship. Its geographic reach and contextual depth provide a strong foundation for engaging students with the diversity of startup ecosystems worldwide. -- Christoph Winkler, Iona University, USA
Contents
Introduction: cases on startups and enterprise xviii
Emily Beaumont
1 Paws for you: a passion project start-up in the UAE 1
Rebecca Fakoussa
2 Mind the gap: broken dreams and promises in a
Bulgarian family wine business 10
Vassil Rachkov
3 Riding through a global pandemic: a case study of
kremdu LLC in the UAE 17
Naveed Yasin, Ghada M. Abaido and Gayatri Nair
4 Cultivating Cornwalls entrepreneurial ecosystem:
nurturing startups with internships 28
Vivienne Neale and Marcus Simmons
5 Sujaan: a social enterprise of socio-economically
disadvantaged women in rural Sindh, Pakistan 42
Sammar Javed, Ahmad Timsal and Mark Hoyle
6 Shoes that never wear out: modular shoes with a green
agenda 54
Eleanor Browne and Emily Beaumont
7 Empowering women through enterprise: grass roots
tourism in North Sulawesi, Indonesia 62
Clair Greenaway, Sarah Gunning, Richard
Harper and Rachel Vieira
8 Doubly disadvantaged: female immigrant
entrepreneurs in Ireland 76
Toluwani Akaehomen
9 Resilience and reinvention: Monikas journey as an
Estonian entrepreneur in Finland 86
Jaanika Kingumets
10 Clinical innovation and enterprise: viable solutions to
potential start-ups in the UKmedical industry 97
Nigel Adams and Ryan Kerstein
11 Eco batik: a Sri Lankan entrepreneurs journey from
architecture to fashion 105
Tissa Ravinda Perera and Shanika Senavirathna
12 From two to one: different dreams for the future in
Copenhagen 114
Birgitte Wraae
13 Vigiltech: a case study in innovation and security
solutions in the DRC 122
Mokuba Mave and Emily Beaumont
14 Breaking boundaries and building bridges: an
exploration of lived experiences across the German
and Scottish entrepreneurial ecosystems 130
Melissa Mesek
15 Reducing digital poverty in kenya? An innovative
credit service in a base-of-pyramid market 141
Duncan Elly Ochieng, John Oredo, Alison Pearce
and Robert Newbery
16 Qcommerce in Nigeria: survival and proving the concept 152
Rebecca Fakoussa
17 From Germany to Chile: a founders formative
crossroads and chasms 164
Ed Gonsalves
18 From fast-food chain to tech start-up fame: pivoting
through challenges and opportunities in the
Australian start-up space 178
Tomas Piccinini and Eleanor Browne
19 The cycling gardeners of Edinburgh: a green
revolution in urban gardening 190
Emily Beaumont
20 Speed of sound. An effectual analysis of Chora Media,
an Italian podcast company 197
Luca Sabia and David Bozward
21 Student entrepreneurs building a business in the
Norwegian construction industry 212
Lise Aaboen, Sigve Pettersen and Anna Fredriksson
Edited by Emily Beaumont, Associate Professor of Enterprise and Entrepreneurship, School of Business, Computing and Social Science, University of Gloucestershire, UK
