Now updated with new techniques and even more practical insights, this is the definitive guide to todays most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and da...Loe edasi...
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to todays most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and t...Loe edasi...
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to todays most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and t...Loe edasi...
Your Definitive, Up-to-Date Guide to Marketing Metrics-Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI,...Loe edasi...
Your Definitive, Up-to-Date Guide to Marketing Metrics-Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI,...Loe edasi...
