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Consumer Psychology: Theories & Applications [Kõva köide]

  • Formaat: Hardback, 376 pages, kõrgus x laius: 232x186 mm, kaal: 840 g
  • Ilmumisaeg: 03-Apr-2023
  • Kirjastus: SAGE Publications Ltd
  • ISBN-10: 1473906970
  • ISBN-13: 9781473906976
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Consumer Psychology: Theories & ApplicationsSuurem pilt
  • Formaat: Hardback, 376 pages, kõrgus x laius: 232x186 mm, kaal: 840 g
  • Ilmumisaeg: 03-Apr-2023
  • Kirjastus: SAGE Publications Ltd
  • ISBN-10: 1473906970
  • ISBN-13: 9781473906976
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Püsilink: https://www.kriso.ee/db/9781473906976.html
Märksõnad:
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications.

Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more.

This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology.  

Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

Arvustused

Its by the far the most interesting reading Ive had for one of my courses thus far, and Ill definitely be recommending it to my peers.  -- Advertising Student

Online Resources xi
About the Author xiii
Preface xv
Acknowledgements xix
1 Introduction
1(26)
1.1 Main schools of psychology
1(8)
A brief history of psychology as an academic discipline
1(3)
Functionalism
4(1)
Behaviourism
4(2)
Humanistic psychology
6(1)
Cognitivism
7(1)
Social psychology
8(1)
1.2 Development of consumer psychology
9(7)
A brief historical account
9(2)
The evolution of the theoretical development in consumer psychology
11(5)
1.3 Outline of this book
16(1)
1.4 Summary
17(1)
Discussion questions
18(1)
Further reading
19(1)
Notes
19(8)
2 Consumer Knowledge
27(26)
2.1 Introduction
27(1)
2.2 Memory
28(10)
Sensory memory
29(2)
Short-term (working) memory
31(3)
Long-term memory
34(4)
2.3 Knowledge
38(3)
The psychological basis
38(1)
Implications for consumer behaviour
39(2)
2.4 Summary
41(2)
Discussion questions
43(1)
Further reading
43(1)
Notes
44(9)
3 Consumer Inference and Evaluation
53(24)
3.1 Introduction
53(1)
3.2 Category-based inferences
54(3)
The psychological basis
54(1)
Implications for consumer behaviour
55(2)
3.3 Causal inferences
57(4)
The psychological basis
57(1)
Implications for consumer behaviour
58(3)
3.4 Cognitive illusion: the framing effect
61(6)
The psychological basis
61(3)
Implications for consumer behaviour
64(3)
3.5 Summary
67(1)
Discussion questions
68(1)
Further reading
68(1)
Notes
68(9)
4 Consumer Implicit Cognition
77(18)
4.1 Introduction
77(1)
4.2 The basics: the implicit-explicit distinction
78(1)
4.3 Implicit knowledge
79(5)
The psychological basis
79(1)
Implications for consumer behaviour
80(4)
4.4 Implicit learning
84(3)
The influence at cognitive level
84(1)
Perception without awareness
84(2)
The limitations
86(1)
4.5 Summary
87(1)
Discussion questions
88(1)
Further reading
88(1)
Notes
89(6)
5 Consumer Development and Socialisation
95(30)
5.1 Introduction
96(1)
5.2 Children consumers: from childhood to adolescence
96(11)
The psychological basis
96(2)
Implications for consumer behaviour
98(9)
5.3 Ageing consumers
107(5)
The increasing importance of ageing consumers
107(1)
Physiological changes
108(2)
Changes in decision-making
110(2)
The limitations
112(1)
5.4 Summary
112(2)
Discussion questions
114(1)
Further reading
114(1)
Notes
114(11)
6 Emotions in Consumer Behaviour
125(26)
6.1 Introduction
126(1)
6.2 The basics of emotions
126(3)
A brief introduction of emotion
126(2)
How do emotions influence?
128(1)
6.3 Positive emotions
129(4)
Happiness
129(2)
Pride
131(2)
6.4 Negative emotions
133(6)
Fear
133(2)
Anger
135(2)
Regret
137(2)
6.5 Summary
139(2)
Discussion questions
141(1)
Further reading
141(1)
Notes
141(10)
7 Consumer Motivation
151(28)
7.1 Introduction
152(1)
7.2 Motivation: a top-down perspective
152(4)
The psychological basis
152(2)
Implications for consumer behaviour
154(2)
7.3 Motivation: a bottom-up perspective
156(3)
The psychological basis
156(1)
Implications for consumer behaviour
157(2)
7.4 Self-regulation
159(8)
Self-regulation
159(1)
Self-regulation failure
160(5)
The regulatory focus theory
165(2)
7.5 Summary
167(1)
Discussion questions
168(1)
Further reading
169(1)
Notes
169(10)
8 Consumer Identity-1 Shop; Therefore, I am
179(32)
8.1 Introduction
179(2)
8.2 Self-identity
181(10)
William James's empirical self
181(3)
Brand-as-person
184(6)
Higgins's self-discrepancy theory
190(1)
8.3 Social identity
191(3)
The psychological basis
191(1)
Implications for consumer behaviour
192(2)
8.4 Culture and the self: self-construal
194(3)
The psychological basis
194(1)
Implications for consumer behaviour
195(2)
8.5 Summary
197(1)
Discussion questions
198(1)
Further reading
199(1)
Notes
199(12)
9 Environmental Psychology and Consumer Behaviour
211(32)
9.1 Introduction
212(1)
9.2 Key models of environmental psychology in consumer behaviour
212(5)
Key theories of environmental psychology
212(1)
The Mehrabian-Russell Model
213(3)
Bitner's model of servicescape
216(1)
9.3 Music
217(6)
The psychological basis
217(3)
Implications for consumer behaviour
220(3)
9.4 Scent
223(2)
The psychological basis
223(1)
Implications for consumer behaviour
224(1)
9.5 Lighting
225(2)
The psychological basis
225(1)
Implications for consumer behaviour
226(1)
9.6 Touch
227(3)
The psychological basis
227(1)
Implications for consumer behaviour
228(2)
9.7 Summary
230(2)
Discussion questions
232(1)
Further reading
233(1)
Notes
233(10)
10 Evolutionary Psychology and Consumer Behaviour
243(26)
10.1 Introduction
243(1)
10.2 The basics of evolutionary psychology
244(3)
Charles Darwin's theory of evolution
244(2)
What is evolutionary psychology?
246(1)
10.3 The survival drives - self-protection
247(2)
The psychological basis
247(1)
Implications for consumer behaviour
248(1)
10.4 The mating drives
249(5)
Mate attraction
249(3)
Mate retention
252(2)
10.5 The affiliation drives
254(2)
The theory of reciprocal altruism
254(1)
Status
254(2)
10.6 Reflection
256(1)
10.7 Summary
256(2)
Discussion questions
258(1)
Further reading
259(1)
Notes
259(10)
11 Consumer Weil-Being
269(26)
11.1 Introduction
269(1)
11.2 Self-esteem
270(6)
The psychological basis
270(1)
Implications for consumer behaviour
271(5)
11.3 Pleasure
276(6)
The psychological basis
276(1)
Implications for consumer behaviour
277(5)
11.4 Summary
282(2)
Discussion questions
284(1)
Further reading
284(1)
Notes
284(11)
12 Research Methods In Consumer Psychology
295(46)
12.1 Introduction
296(1)
12.2 Before choosing a method
296(3)
12.3 Qualitative methods
299(13)
Key methods
299(8)
Sampling
307(1)
Data analysis
308(3)
Reporting
311(1)
12.4 Quantitative methods
312(22)
Key methods
313(12)
Sampling
325(3)
Data analysis
328(3)
Reporting
331(3)
12.5 Ethical issues in research
334(1)
12.6 Summary
335(3)
Discussion questions
338(1)
Further reading
338(1)
Notes
338(3)
Index 341
Hazel Huang is an Assistant Professor in Marketing at Durham University Business School, England.  Coming from Taiwan, she holds a PhD degree from Warwick University, and is a Chartered Marketer at the Chartered Institute of Marketing.  Her research interests lie in consumer behaviour, in particular, symbolic consumption, and she specialises in quantitative methods.  She has presented her work at prestige international conferences, such as ACR, SCP, and EMAC, and has published in Psychology & Marketing, Computers in Human Behaviour, and Journal of Consumer Behaviour.  Before embarking her academic career, she had worked in industry for approximately ten years. She started her career as a junior buyer at FIC (once the worlds largest mother board supplier), and later on moved to the roles of sales, branding, and marketing.  Her experiences in the real world crossed various industries, including IT(Acer), retailing (Carrefour), and FMCG (J&J).