| Appendix of Sources |
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xi | |
| Editors' Introduction: Navigating Consumer Research Methods: A Map with Many Territories |
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xxi | |
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1 A Brief History of Morris the Cat: Still Crazy after All These Years |
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1 | (24) |
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2 Roots of Marketing and Consumer Research at the University of Chicago |
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25 | (14) |
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3 Consumer Culture Theory (CCT): Twenty Years of Research |
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39 | (28) |
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4 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research |
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67 | (40) |
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5 Cultural Influences on Representations of the Consumer in Marketing Theory |
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107 | (26) |
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133 | (40) |
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7 Beyond Incommensurability? Empirical Expansion on Diversity in Research |
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173 | (24) |
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8 Grounded Theory, Ethnography and Phenomenology: A Comparative Analysis of Three Qualitative Strategies for Marketing Research |
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197 | (18) |
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215 | (14) |
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10 Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement |
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229 | (24) |
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11 Truth in Marketing Theory and Research: An Alternative Perspective |
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253 | (16) |
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12 The Reconciliation of Humanism and Positivism in the Practice of Consumer Research: A View from the Trenches |
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269 | (26) |
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295 | (10) |
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14 Experimentation in the 21st Century: The Importance of External Validity |
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305 | (18) |
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15 Qualitative Research in Marketing: Road-Map for a Wilderness of Complexity and Unpredictability |
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323 | (22) |
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16 Analysis and Interpretation of Qualitative Data in Consumer Research |
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345 | (24) |
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17 Rhetorical Issues in Writing Interpretivist Consumer Research |
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369 | |
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18 An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment |
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1 | (14) |
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19 On Assuring Valid Measures for Theoretical Models Using Survey Data |
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15 | (32) |
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20 A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research |
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47 | (34) |
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21 Index Construction with Formative Indicators: An Alternative to Scale Development |
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81 | (18) |
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Adamantios Diamantopoulos |
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22 Status Consumption in Consumer Behavior: Scale Development and Validation |
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99 | (18) |
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23 Consumer Perceived Value: The Development of a Multiple Item Scale |
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117 | (20) |
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24 Combating Scale Proliferation |
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137 | (14) |
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25 Consumer Lifestyles: A Social Stratification Perspective |
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151 | (14) |
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26 The Influence of Religion on Attitudes towards the Advertising of Controversial Products |
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165 | (22) |
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27 The Influence of Culture on Consumer Impulsive Buying Behavior |
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187 | (26) |
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28 Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research |
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213 | (28) |
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29 Response Styles in Marketing Research: A Cross-National Investigation |
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241 | (28) |
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Jan-Benedict E.M. Steenkamp |
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30 Quantitative Approaches to Consumer Field Research |
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269 | (24) |
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31 Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review |
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293 | (32) |
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32 Explaining Internet Banking Behavior: Theory of Reasoned Action, Theory of Planned Behavior, or Technology Acceptance Model? |
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325 | (26) |
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33 Predicting Unethical Behavior: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior |
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351 | (14) |
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34 Perspectives on Consumer Decision Making: An Integrated Approach |
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365 | (24) |
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35 The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection |
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389 | (30) |
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36 Consumer Choice between Hedonic and Utilitarian Goods |
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419 | (26) |
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37 Perceived Value: Mediating Role of Perceived Risk |
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445 | (24) |
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38 Student Surrogates in Consumer Research |
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469 | (6) |
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39 Escaping the Tyranny of Choice: When Fewer Attributes Make Choice Easier |
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475 | |
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40 Convoking the Consumer in Person: The Focus Group Effect |
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1 | (28) |
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41 Families, Food, and Pester Power: Beyond the Blame Game? |
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29 | (22) |
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42 Provider Perceptions of Focus Group Research Use: A Multicountry Perspective |
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51 | (18) |
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43 Personal Interviews in Cultural Consumer Research - Post-Structuralist Challenges |
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69 | (24) |
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93 | (16) |
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45 Consumers and Their Brands: Developing Relationship Theory in Consumer Research |
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109 | (58) |
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46 The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings |
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167 | (38) |
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47 The Body Consumed: Reflexivity and Cosmetic Surgery |
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205 | (20) |
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48 Consumption Experience, Customer Value, and Subjective Personal Introspection: An Illustrative Photographic Essay |
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225 | (24) |
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49 Advancing from Subjective to Confirmatory Personal Introspection in Consumer Research |
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249 | (24) |
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50 The Evolution of the Empowered Consumer |
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273 | (18) |
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51 Remembering Socialism: On Desire, Consumption and Surveillance |
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291 | (28) |
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52 Between Mothers and Markets: Constructing Family Identity through Homemade Food |
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319 | (22) |
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53 Consumer Survival during the Great Depression: Reports from the Field |
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341 | |
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54 Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities |
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1 | (32) |
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55 Just Doing It: A Visual Ethnographic Study of Spectacular Consumption Behavior at Nike Town |
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33 | (54) |
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56 Tribal Aspects of Postmodern Consumption Research: The Case of French In-line Roller Skaters |
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87 | (12) |
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57 Youth Identities in the Global Cultural Economy: Central and Peripheral Consumer Culture in Denmark and Greenland |
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99 | (20) |
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58 Veiling in Style: How Does a Stigmatized Practice Become Fashionable? |
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119 | (42) |
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59 The Future Perfect Declined: Utopian Studies and Consumer Research |
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161 | (22) |
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60 Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior |
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183 | (38) |
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61 The Field behind the Screen: Using Netnography for Marketing Research in Online Communities |
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221 | (26) |
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62 Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption |
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247 | (26) |
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63 Mirrors of Masculinity: Representation and Identity in Advertising Images |
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273 | (34) |
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64 Marketing and Literature: The Anxiety of Academic Influence |
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307 | (30) |
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65 Paradoxes of Consumer Independence: A Critical Discourse Analysis of the Independent Traveller |
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337 | |
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