Exploring the crucial convergence of corporate sustainability and modern business management, this new volume offers a comprehensive and in-depth examination of the incorporation of sustainability principles into many aspects of contemporary corporate operations. It brings together a collection of chapters from notable scholars, professionals, and educators who share their valuable viewpoints and practical knowledge to effectively traverse this dynamic field, covering the topics of corporate social responsibility (CSR), corporate governance, sustainability-driven marketing, supply chain management, finance, business models, the condition of climate change, and innovation.
The volume first provides analysis of corporate social responsibility (CSR) and its dynamic function within modern corporate strategy, examining its evolution from a philanthropic endeavor to a fundamental component of organizational strategy. It discusses ethical deliberations, societal obligations, and environmental conservation. The book goes on to focus on corporate governance and explores its significant influence on the long-term viability of organizations. The book also emphasizes the need for sustainability-driven marketing management, which explores methods that align with the values of todays environmentally and socially aware consumers. It thoroughly examines the transition toward sustainable marketing practices, which includes ethical branding, consumer interaction, and responsible advertising.
The integration of sustainability into supply chain management is also considered, covering such aspects as ethical sourcing, the application of circular economy principles, and the reduction of environmental consequences while simultaneously maximizing operational efficiency. Sustainable finance and value creation are addressed as well, revealing novel financial frameworks and investment tactics that foster the promotion of sustainability. The book provides guidance to organizations on how to effectively balance their financial objectives with the societal and environmental consequences of their actions. Other topics include disruptive technologies, shifts in company models, and new strategies that effectively link profitability with sustainable development goals.
Corporate Sustainability and Business Management: An Integrative Approach provides significant value to scholars, corporate executives, legislators, and professionals by presenting a comprehensive perspective on the integration of sustainability principles across all aspects of business management.
Arvustused
Offers a significant contribution by providing an detailed analysis of the intersection between corporate sustainability and contemporary business management. . . . Serves as a guiding illumination, shedding light on the trajectory toward a conscientious, morally upright, and environmentally sustainable framework for the administration of business enterprises.
From the Foreword by Prof. Alok Kumar Chakrawal, Vice Chancellor, Guru Ghasidas Vishwavidylaya (a Central University), India
A significant milestone in the exploration of sustainable practice within the corporate world. The comprehensive work presented here provides invaluable insight into the profound changes taking place within contemporary business, written by leading experts in sustainability and business management. . . . A rich tapestry of case studies, best practices, and insightful perspectives illustrates the profound changes taking place in business. From supply chain optimization and sustainable product design to stakeholder engagement and corporate governance , each chapter delves into critical aspects of corporate sustainability.
From the Foreword by Prof. Pratapsinh Chauhan, Vice Chancellor, Shri Govind Guru University, India
1. Creating Synergy: The Integration of CSR and Corporate Sustainability
2. A Study of the Connection Between Corporate Social Responsibility and
Financial Sustainability
3. Unraveling the Value of Corporate Governance and
Its Relationship with Corporate Sustainability
4. Sustainable Marketing:
Principles, Strategies, and Challenges
5. Sustainability-Driven Marketing and
Green Branding
6. Sustainable Marketing: Overcoming Challenges and Unlocking
Opportunities for Businesses in the 21st Century
7. Recent Trends in
Sustainable Toys and New Aspects in Sustainable Toy Marketing
8. E-Commerce
and Customer Satisfaction Index Measurement
9. Integrating Sustainability in
Supply Chain Management: A Global Perspective
10. A Study on Sustainable
Finance, Responsible Ranking, and Value Creation: A Path to Corporate
Sustainability
11. The Role of Sustainability in Value Creation
12.
Sustainable Initiates and Outcome Towards Climate Change and Energy
Transition
13. Sustainable Business Models: A Study of Manufacturing Sectors
14. Are Business Ethics Enforced with Non-Punitive Legal Provisions?
Discussion on the European Union and India
15. Impact of Computer-Aided Audit
Techniques on Corporate Sustainability in the Accounting Financial Industry:
A Business Management Perspective
Meenu Maheshwari, PhD, is Head and Associate Professor of Commerce and Management at the University of Kota, India, where she is also convener of the Board of Studies of ABST and a chief editor of the University of Kota newsletter. A former lecturer at Govt. M.S.J. College, India, and a life member of several academic and professional bodies, she has received many awards for her work in education and research. She has completed major action research projects and has published research articles and conference papers, reference books, edited books, and book chapters.
Ashok Kumar Gupta, PhD, was a Principal and Professor at the J.D.B. Government Arts Girls College, University of Kota, India. He is President of the Indian Accounting Association, Kota Branch; a life member of several academic and professional bodies; and Deputy Coordinator and Observer of the National Accounting Talent Search Examination. His published work includes research articles and book chapters as well as conference presentations.
Pragya Gaur, PhD, was a Senior Research Fellow and guest faculty at the Department of Commerce and Management, University of Kota. Her published work includes research articles and papers at national and international conferences, seminars, and webinars. She received several best research paper awards for her presentations at international webinars. She is a life member of several research and academic bodies.
Rupali Loke is an Assistant Professor of Finance at Rajasthan Technical University at the University of Kota, India. She earned her MBA at Mumbai University and is currently carrying out her doctoral research work in innovation expenditure. She has industrial experience of five years in the finance domain. She has published research papers and has presented research papers at national and international conferences, seminars, and webinars.
