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E-raamat: Counterfeit Luxury and Consumption

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Counterfeit Luxury and Consumption provides a holistic approach to explore counterfeit luxury consumption. It will be of interest to researchers, post graduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.



Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.

This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.

Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

Introduction Part I: Macro Level
1. Counterfeit Luxury Systematic
Literature Review
2. The Impact of Technological Advances on the Future of
Counterfeiting
3. Counterfeit Opportunities in Luxury Fashion
4. Counterfeit
Luxury and Generation Z: A General Perspective
5. Anti-Counterfeiting Luxury
Management Part II: Meso Level
6. Counterfeit Luxury Consumption and the Role
of Culture
7. Funwashing Luxury Counterfeits on Social Media Part III: Micro
level
8. Purchase Intention of Counterfeit Luxury Goods. Perspectives on the
Portuguese market
9. Purchase Intention of Counterfeit Luxury Goods. A Look
Based on Risk Perception Theory
Cláudio Félix Canguende-Valentim is an assistant professor at Instituto Superior Politécnico Jean Piaget de Benguela, Angola.

António Carrizo Moreira is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.

Vera Teixeira Vale is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.
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