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E-raamat: Professional Web Video: Plan, Produce, Distribute, Promote and Monetize Quality Video [Taylor & Francis e-raamat]

(Honorary Senior Clinical Lecturer, Nuffield Dept Primary Care Health Sciences and Associate Director, Graduate-entry Medicine, University of Oxford; GP Partner, The Rycote Practice, Thame, OXON)
  • Formaat: 308 pages, 500 Illustrations, color
  • Ilmumisaeg: 23-Nov-2010
  • Kirjastus: Focal Press
  • ISBN-13: 9780240815107
  • Taylor & Francis e-raamat
  • Hind: 85,85 €*
  • * hind, mis tagab piiramatu üheaegsete kasutajate arvuga ligipääsu piiramatuks ajaks
  • Tavahind: 122,64 €
  • Säästad 30%
  • Formaat: 308 pages, 500 Illustrations, color
  • Ilmumisaeg: 23-Nov-2010
  • Kirjastus: Focal Press
  • ISBN-13: 9780240815107
Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, and production and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program.

The companion website---www.HyperSyndicate.com---includes planning and production templates, advanced tutorials, and news updates to help you put it all to work for you.

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

* Production management from soup to nuts in an accessible form

* Full color presents lively, engaging illustrations of the professional team executing every facet of the job

* Companion web site featuring planning and production templates, demo files, and blog updates



Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

Dedications v
Acknowledgments x
Introduction xi
Who This Book is For xi
What You'll Learn xi
Our Approach xiii
Our Qualifications xiii
Chapter 1 Making Great Web Video
1(22)
The Opportunity of Web Video
3(4)
Web Video Development
7(7)
Budgeting Guidelines
14(3)
Selecting and Prepping Talent
17(6)
Chapter 2 Essential Preproduction
23(18)
Determining Production Needs
24(5)
Picking an Acquisition Format
29(2)
Mapping the Production
31(5)
Essential Planning Documents
36(5)
Chapter 3 Audio is half your Program
41(16)
The Limitations of Web Audio
41(1)
Capturing Good Audio
42(10)
Other Audio to Acquire
52(5)
Chapter 4 Great Video Needs Great Lighting
57(22)
Lighting on a Deadline and Budget
58(9)
Recommended Lighting Instruments
67(12)
Chapter 5 Videography for the Web
79(24)
Camera Considerations
80(5)
Choosing an Acquisition Format
85(7)
Camera Support Options
92(2)
Tapeless Acquisition Strategies
94(2)
Shooting for Portability
96(3)
Shooting Multicamera Productions
99(4)
Chapter 6 Telling Your Story with Visuals
103(26)
Working with B-roll
104(2)
Working with Photos
106(2)
Working with Screen Captures
108(4)
Working with Speaker Support/Slides
112(1)
Motion Graphics
113(7)
Creating a Graphic Identity
120(4)
Creating Show Graphics
124(5)
Chapter 7 Editing Considerations
129(20)
The Evolution of Nonlinear Editing
129(8)
Technical Considerations During Editing
137(12)
Chapter 8 Encoding Video for the Web
149(24)
The Challenge of Encoding
150(1)
Determining Delivery Format
150(8)
Compression Tools
158(4)
Full-Featured Compression Tools
162(1)
Encoding Advice
163(6)
Section 508 Compliance
169(4)
Chapter 9 Understanding Flash Video
173(20)
Delivery of Flash Video
174(3)
Essential Flash Formats
177(2)
Essential Tools for Creating Flash Video
179(2)
Creating a Custom Player with Flash Professional
181(5)
Preprocessing for Video-Sharing Sites
186(7)
Chapter 10 Podcasting and RSS Essentials
193(30)
A Clear Definition of Podcasting
194(5)
An Overview of RSS
199(4)
Developing an RSS Feed
203(3)
Anatomy of a Feed
206(3)
Programming the Feed
209(4)
Delivering Podcasts with Apple Compatibility
213(1)
Publishing an RSS Feed
214(9)
Chapter 11 Hosting Web Video
223(16)
Website Requirements
223(1)
Budgeting for Hosting
224(3)
Hosting Requirements
227(8)
Selected Hosting Vendors
235(4)
Chapter 12 Promoting Your Video
239(24)
Essential Groundwork
239(6)
Hyper-Syndication Strategies
245(6)
Social Media Tools
251(4)
Additional Promotional Strategies
255(4)
Build a Relationship with your Audience
259(4)
Chapter 13 Monetizing Your Video
263(16)
Potential Revenue Sources
264(3)
Working with Sponsors and Advertisers
267(8)
Selling your Content
275(3)
The Road Ahead
278(1)
Index 279
A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management. Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.