Drawing from the rich work of her long-term experience in research, Professor Barbieri accompanies the reader to revisit her own scholarly journey in agritourism, discovering again the multiple facets of the intersections between agriculture and tourism. Boxes throughout the book illustrate short stories from a variety of contexts and regions that not only help in grounding the formal discussion of various themes with on-field experience, but also communicate the authors confidence with the real world of agritourism due to her extension work. -- Benedetto Rocchi, Università degli Studi di Firenze, Italy Dr. Barbieris Rethinking Agritourism blends academic rigor with engaging storytelling to offer a fresh, comprehensive perspective on the field. Drawing on more than two decades of global leadership, this landmark work is an essential resource for scholars and researchers seeking to advance both the study and practice of agritourism worldwide. -- Lisa Chase, University of Vermont, USA Carla Barbieri achieves something special with her very personal book: combining academic knowledge with numerous impressive practical examples. Her decades of involvement with agritourism and the intensive discussions in the working groups of the Global Agritourism Network form a broad knowledge base for an enriching read about this sustainable and diverse form of tourism on farms. -- Thomas Streifeneder, Eurac Research / Institute for Regional Development, Italy This book ushers in a new wave of insights that synthesize diverse debates and carve novel horizons for future developments, thereby strengthening agritourisms standing as a coherent epistemological field. With its comprehensive geographical scope and rigorous, in-depth analysis, this book is an essential resource for the next generation of students, scholars, and practitioners, empowering them to elevate agritourism development to new heights worldwide. -- Shpresim Domi, Agricultural University of Tirana, Albania