The fact that the Zodiac still functions as a meaning-making system, despite its lack of scientific validity, is a clear testimony to its semiotic importance. Prof. Danesi presents the semiotics of the Zodiac in a clear, scholarly, and accessible style. A must-read for scholars and students of semiotics. * Yair Neuman, Head, The Functor Lab, Ben-Gurion University of the Negev, Israel * A brilliant, deeply original exploration of astrologys cultural, medical, and cosmic dimensionsfrom the Black Death to modern AI horoscopes. Semiotics of the Zodiac masterfully reveals how celestial patterns shape human meaning, myth, and memory across centuries. A must-read for seekers of insight at the crossroads of science and symbolism. The book is a formidable achievement. * Geoff Beattie, Professor of Psychology, Edge Hill University, and Yosef Wosk Visiting Scholar, University of Oxford, UK *
