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viii | |
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xiii | |
Preface |
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xiv | |
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Chapter 1 What is sport service operations management and development? |
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1 | (30) |
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1 | (1) |
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1.2 What is sport management and development? |
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2 | (8) |
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1.3 What is sport operations management? |
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10 | (1) |
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1.4 The importance of systems theory and the sport operation system |
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11 | (10) |
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1.5 Understanding the impact of the external business environment on sport operations |
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21 | (2) |
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1.6 What makes sport services different from other services? |
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23 | (5) |
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28 | (3) |
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Chapter 2 Organisational purpose and evaluating service operations |
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31 | (24) |
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31 | (1) |
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2.2 The importance of performance evaluation |
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32 | (1) |
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2.3 Overview of the performance evaluation process |
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32 | (2) |
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2.4 Sector rationales and purpose |
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34 | (7) |
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2.5 Writing aims and smart objectives |
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41 | (4) |
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45 | (7) |
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2.7 Action plans, implementation and monitoring |
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52 | (1) |
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52 | (3) |
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Chapter 3 Job tasks, scheduling and time management |
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55 | (22) |
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55 | (1) |
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3.2 Too many jobs, too little time to do them? |
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55 | (4) |
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3.3 Identifying job tasks |
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59 | (4) |
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3.4 Analysing and prioritising work tasks and jobs |
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63 | (11) |
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3.5 Monitoring, reviewing and adjustment |
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74 | (1) |
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75 | (2) |
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Chapter 4 Creating sport programmes to meet needs and wants |
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77 | (21) |
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77 | (1) |
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4.2 The importance of marketing theory to service design |
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77 | (4) |
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4.3 How to create a new sport programme |
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81 | (15) |
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96 | (2) |
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Chapter 5 Customer care, quality systems and regulatory compliance |
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98 | (23) |
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98 | (1) |
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5.2 The importance of customer care |
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98 | (4) |
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5.3 Is the customer always right? |
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102 | (2) |
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5.4 Quality systems and customer care |
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104 | (2) |
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5.4 The customer service encounter and journey |
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106 | (13) |
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119 | (2) |
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Chapter 6 Project sport and event management |
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121 | (22) |
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121 | (1) |
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6.2 The similarities and differences between operations, project and event management |
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121 | (5) |
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6.3 The project operations process |
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126 | (15) |
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141 | (2) |
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Chapter 7 Stakeholders, partnerships and volunteers |
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143 | (21) |
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143 | (1) |
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143 | (5) |
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148 | (4) |
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152 | (4) |
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7.5 The third sector and volunteers |
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156 | (4) |
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7.6 Operations management skills and knowledge needed for networking, partnerships and managing volunteers |
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160 | (2) |
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162 | (2) |
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Chapter 8 Fundraising, sponsorship and digital target marketing |
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164 | (25) |
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164 | (1) |
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164 | (3) |
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8.3 Overview of funding techniques and the art of persuasion |
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167 | (20) |
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187 | (2) |
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Chapter 9 Crisis management, risk and dynamic risk assessments |
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189 | (23) |
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189 | (1) |
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9.2 Defining risk, crisis and dynamic risk assessments |
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189 | (6) |
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9.3 Overview of the risk and crisis management process |
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195 | (2) |
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9.4 Developing crisis management plans |
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197 | (7) |
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9.5 Developing a crisis manual or business continuity plan |
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204 | (3) |
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9.6 Dealing with the media and the need for integrity |
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207 | (2) |
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9.7 Dynamic risk management, assessments and crisis management |
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209 | (1) |
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209 | (3) |
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Chapter 10 Researching and consulting communities |
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212 | (21) |
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212 | (1) |
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10.2 Researching communities and outcomes |
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212 | (2) |
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10.3 Overview of data collection methods |
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214 | (16) |
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230 | (3) |
Index |
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233 | |