This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.
Foster, OReilly and Dávila present a set of modular chapters supported with international examples. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues.
This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.
Part I: Introduction to Sports Business Management 1 Decision Making: A
Structured Approach 2 The World of Sports and its Business Ecosystem 3 Global
Sporting Bodies, Federations, and Associations Part II: Stakeholders 4
Leagues 5 New Sporting Leagues 6 Professional Athletes and Player's
Associations/Unions 7 Clubs, Management, and Valuation 8 Club Player-Side
Decision Making 9 College Sports I: Overview and NCAA Decision Making 10
College Sports II: Conference and College Level Decision-Making Part III:
Applications 11 Sports Engagement: Live Sport Event Time and Beyond Live
Sport Event Time 12 Sport Marketing 13 Sports Sponsorship I: Strategic
Aspects 14 Sport Sponsorship II: Activation, Evaluation & Servicing 15
Athlete Sponsorship, Endorsement, and Branding 16 Sporting Events and
Mega-Events 17 Sporting Venues and Other Related Facility Investments 18
Venue-Related Revenue Streams and Ticket Pricing 19 Sports Gambling, Fantasy
Sports 20 Sports Media Part I: A Shifting Landscape with Increasing Consumer
Options 21 Sports Media-Part II: Decision Making by Key Stakeholders 22
Crisis Management
George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.
Norm OReilly is Dean of College of Business at the University of New England in Maine, USA.
Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.
