This stunning book couldnt be more timelyfor examining todays trade regime at a global moment of economic and tariff instability and warfareor more perspicaciousfor offering shrewd psychoanalytic insights on global trade that political economy by itself is unable to provide. A not-to-be-missed smart, original, and case study-based investigation.
Ilan Kapoor, author of Confronting Desire: Psychoanalysis and International Development
At a time when global trade relations are in turmoil, Gavin Fridell and Patrick Clark offer an avant-garde political economy perspective that shows us how the human psyche models and remodels the perpetual dream of global commerce, and what this means for the politics of trade. Trade Fetishism provides a most welcome and highly timely theoretical alternative in a domain of economic theorising that remains mired in an increasingly anachronistic - orthodoxy. The book will prove helpful to activists, scholars, students and policy-makers who are keen to pluralise trade theory and to build alternative trade futures.
Silke Trommer, co-author of A Feminist Political Economy of Trade: Beyond Free Trade Feminism
There are very few works that truly deserve the label revolutionary. Trade Fetishism is one of them. It is one of the pioneering works in the promising field of libidinal economics.
Trade negotiations have traditionally been analyzed through the lens of neoclassical political economy, where the bedrock assumption is that free trade brings about the best possible outcome, by bringing down costs and increasing benefits for all parties concerned. Fridell and Clark challenge this reigning paradigm. Bringing key concepts from psychoanalysis to political economy, the authors argue that while the dominant players may imagine themselves to be guided by rational calculus, more consequential are the subliminal predispositions they bring to negotiations.
Borrowing from Lacan and Freud, they provide a provocative alternative framework that posits that the conditions imposed on weaker partners in trade negotiations derive not so much from the likelihood of their bringing about the promised growth and development than from the psychic rewards, or jouissance, produced by the repeated affirmation of the hierarchical domination of the stronger partner.
Walden Bello, author of Deglobalization: Ideas for a New World Economy and Paper Dragons: China and the Next Crash
