This book provides an innovative and policy-oriented analysis of gender stereotypes in advertising regulation from a socio-legal perspective. Examining the law and policy of the European Union and three case studies in Sweden, Spain and the UK, the...Loe edasi...
*An Independent Book of the Month** Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it - from international flights to a vast array of goods we consume like there is no tomorrow...Loe edasi...
Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to...Loe edasi...
Uncovers the devastating psychological, social and environmental costs of advertising Advertising is selling us a dream, a lifestyle. It promises us fulfillment and tells us where to buy it - in international flights, be...Loe edasi...
(Ilmumisaeg: 13-Jul-2023, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781108470018)
This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of...Loe edasi...
(Ilmumisaeg: 21-Jul-2022, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781108841375)
The study of academic brands intersects trademark law with critical university studies around questions both empirical and conceptual, from very mundane things like universities trademark policies and lawsuits over t-shirts and hoodies carrying uni...Loe edasi...
Brands profit by telling women who they are and how to be. Now theyve discovered feminism and are hell bent on selling fempowerment back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed? In...Loe edasi...
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensi...Loe edasi...
Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertisin...Loe edasi...
(Ilmumisaeg: 28-Sep-2017, Hardback, Kirjastus: Oxford University Press Inc, ISBN-13: 9780190625887)
Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertisin...Loe edasi...
(Ilmumisaeg: 23-May-2017, Hardback, Kirjastus: Stanford University Press, ISBN-13: 9780804795814)
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. We are now subject to adcreep?modern marketings march to create a world where advertising can be expected anywhere and any t...Loe edasi...
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation is partially requiring full harmonization and contains a compreh...Loe edasi...
The implications of breaching UK advertising laws or regulations can be incredibly costly and time consuming. Ad Law is a guide to the law and regulation of advertising and marketing communications, offering advice on everyday questions encount...Loe edasi...
(Ilmumisaeg: 30-Aug-2016, Paperback / softback, Kirjastus: LID Publishing, ISBN-13: 9781910649862)
Written by a leading practitioner who was part of the team responsible for the success of the worlds leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of c...Loe edasi...
Der technologische Fortschritt ermöglicht Unternehmen eine algorithmengestützte Personalisierung von Preisen gegenüber Verbraucherinnen und Verbrauchern. Jakob Metzger untersucht deren ozialökonomische Auswirkungen, entwickelt eine rechtliche Defini...Loe edasi...
Die Arbeit befasst sich mit diskriminierender Werbung als gesellschaftlichem und rechtlichem Problem. Sie zeigt auf, dass der Schutz bislang weitgehend der freiwilligen Werbeselbstkontrolle überlassen wird und gesetzliche Regelungen lückenhaft sind.......Loe edasi...
In einer so kreativen und dynamischen Branche wie dem Veranstaltungsmanagement ist es unerlässlich, zumindest über grundlegende Kenntnisse im Recht des geistigen Eigentums zu verfügen. Ziel dieses Buches ist es, genau dieses Grundwissen zu ......Loe edasi...
This book provides an innovative and policy-oriented analysis of gender stereotypes in advertising regulation from a socio-legal perspective. Examining the law and policy of the European Union and three case studies in Sweden, Spain and the UK, the...Loe edasi...
(Ilmumisaeg: 30-Oct-2024, Paperback / softback, Kirjastus: Peter Lang Publishing Inc, ISBN-13: 9781636679785)
This book provides a clear and concise explanation of media law principles. It focuses on the practical aspects of legal issues for journalists or other communicators. This book is perfect for courses in communications, media law, or a combination...Loe edasi...
*An Independent Book of the Month** Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it - from international flights to a vast array of goods we consume like there is no tomorrow...Loe edasi...
Unter Berücksichtigung der veränderten Kommunikationsverhältnisse wird herausgearbeitet, dass das aus dem Öffentlichkeitsarbeitsurteil 1977 hervorgehende Regelwerk der Anpassung bedarf, dass die praktizierte Öffentlichkeitsarbeit in den neuen Medien......Loe edasi...
Die Arbeit beschäftigt sich mit der ethischen und rechtlichen Verantwortlichkeit im Influencer Marketing, mit Fokus auf Influencer, dahinterstehende Unternehmen und Plattformen. Gegenstand der Arbeit ist das »Ob«, »Wie« und »Womit« von Werbung. Im ......Loe edasi...
Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to...Loe edasi...
Die Untersuchung befasst sich mit der werberechtlichen Einordnung des Phänomens »Influencing«. Die Verfasserin arbeitet heraus, in welchen Fällen Influencer ihre Beiträge als Werbung kennzeichnen müssen und wie diese Kennzeichnungspflicht konkret umg...Loe edasi...
Uncovers the devastating psychological, social and environmental costs of advertising Advertising is selling us a dream, a lifestyle. It promises us fulfillment and tells us where to buy it - in international flights, be...Loe edasi...
(Ilmumisaeg: 13-Jul-2023, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781108470018)
This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of...Loe edasi...
English summary: Corporate Generosity in the Public Sector. Public Companies as Sponsors and Donors: This is the first comprehensive study of the permissibility of sponsorship and donations by public companies. It shows that public companies that are...Loe edasi...
Die Arbeit befasst sich mit dem bisweilen schwierig zu handhabenden Verständnis des EuGH vom Recht der öffentlichen Wiedergabe und den damit verbundenen Auswirkungen auf die nationale Handhabung. Sie bezieht auch die europäische Urheberrechtsreform ......Loe edasi...
(Ilmumisaeg: 21-Jul-2022, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781108841375)
The study of academic brands intersects trademark law with critical university studies around questions both empirical and conceptual, from very mundane things like universities trademark policies and lawsuits over t-shirts and hoodies carrying uni...Loe edasi...
Out of curiosity comes everything-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness sha...Loe edasi...
saadame teile pakkumise kasutatud raamatule, mille hind võib erineda kodulehel olevast hinnast
The result of a colloquium, Experience and Value Creation in Design, Branding and Marketing,” held in Belgium in December 2018, this volume brings together practitioners and scholars in marketing, design, and other fields from Europe, South Afri...Loe edasi...
