Explores the core of agile ideas, methods, and frameworks, showing how they can be modified and used to suit various business domains and operational scales. Offers insight on agile approaches and their influence on various facets of contemporary businesses, like project management, strategic planning, etc.
The corporate environment today is rapidly evolving, and it is of vital importance to organizations that they keep abreast with this evolution. A major point of struggle for most organizations is to navigate complex markets, new technologies, and shifting client demands in a highly competitive environment. Agile business approaches may just be the answer, as they promote transformation, innovation, and sustainable growth in response to these dynamic pressures.
This new book, Agile Business Transformations: Priorities, Lessons, and Practices, is a compilation of valuable opinions, case studies, and best practices of academics, professionals, and thought leaders who have worked on the agile transformation path, emphasizing a sustainability perspective in a dynamic world. It is a road map for businesses looking to successfully launch, carry out, and optimize agile programs. The book delves deeply into the core of agile ideas, methods, and frameworks, showing how they can be modified and put into practice to suit various business domains and operational scales.
The book offers insightful perspectives on agile approaches and their significant influence on numerous facets of contemporary businesses, such as project management, product development, human resources, customer engagement, and strategic planning. It illustrates the real-world struggles faced by businesses and the challenges and accomplishments experienced by organizations from a variety of industries in their agile transformations. The book offers examples of agile transformations in the form of sustainable food delivery apps, green marketing strategies, eco-friendly transportation, ecologically intensive farming, regenerative farming and more. It details the factors, challenges, and opportunities that sustainable approaches bring to businesses.
An extremely enlightening work, prepared through the contributions of various authors from different countries, this book is sure to contribute immensely to the knowledge of research scholars, business students, marketing professionals, marketing academicians as well as businesses struggling with adaptation issues.
1. Sustainable Food Delivery Apps: A Study on Consumer Satisfaction
Toward the Usage of These Applications in the United Arab Emirates
2. A Study
on How Green Marketing Strategies Affect Consumer Purchasing Behavior Across
the Automobile Sector
3. Driving Toward Sustainability: The Role of
Eco-Friendly Transportation in Reducing Carbon Emissions in the United Arab
Emirates
4. Exploring the Role of Sustainable Marketing in Shaping Consumer
Attitudes Toward Environmentally Friendly Products in the United Kingdom
5.
Influence of Digital Voice Assistance on Consumer Purchase Intention
6.
Farmers Perception on the Ecologically Intensive Farming: Evidence from
Bangladesh
7. Critical Success Factors of Sustainable Marketing Strategy: A
Comprehensive Study of Green Businesses
8. Factors Affecting Sustainable
Practices of Digital Entrepreneurs for Social Tourism by Using Digital
Platforms: A Study
9. Sustainable Synergy: Exploring the Relationship between
Environmental Marketing and Green Entrepreneurship for Business
10. The
Effectiveness of Vlogging as a Tool for Sustainable Travel Education:
Evidence from Luxury Travel Vloggers in Dubai
11. Gig Workers Motivation
Regarding the Online Food Delivery Sector in Kolkata: A Qualitative
Exploration
12. Regenerative Farming: A Comprehensive and Holistic Approach
to Food and Agriculture in Nigeria
13. Predicting Sustainable Working Capital
Requirement for Firms by Using Dynamic Panel Data System Generalized Method
of Moment
14. Exploring the Authenticity of Food Tourism Experiences: An
Examination of Tourist Expectations and Perceptions in Saudi Arabia
15.
Trends, Challenges, and Future Directions of Sustainable Tourism: A
Systematic Literature Review
16. Factors Affecting Decision-Making of New Age
Consumers with Regards to Private-Label Brands: A Conceptual Framework
17.
Intention and Behavior Gap in Green Purchases: A Study on Consumers of
Jharkhand and West Bengal
18. Sustainable Development Goal Indicators:
Opportunities and Challenges in Monitoring and Assessment of Sustainable
Development Goals and their Targets and Indicators
19. Neuromarketing
Practices in Marketing Campaigns: A Case of Forecasting Consumer Behavior
20.
Patient Incivility Experiences in Healthcare Systems: An Exploratory Study
21. Brand Hatred and Its Effect on Business Performance: A Conceptual
Understanding
22. Factors Influencing the Adoption of Digital Transactions
23. Does Customer Co-Creation Influence Customer Loyalty? A Special Reference
to Online Video Games
Satyajit Chakrabarti, PhD, is a professor, technologist, entrepreneur, and venture capitalist as well as an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IoT, and data science and has over 20 patents filed in various fields of technology. Dr. Chakrabarti is the Pro Vice Chancellor at the University of Engineering and Management, Kolkata, India.
Subrata Chattopadhyay, PhD, is a Professor of Business Administration at the University of Engineering & Management, Kolkata, India. He has published articles and contributed to more than 30 international journals. In addition, he is the author of three books. As a life member of several professional organizations, he also provides mentorship and consulting services to a number of organizations.
Udit Chawla, PhD, is an Associate Professor of Business Administration at the University of Engineering & Management, Kolkata, India. He is an accomplished academician and a strong education professional focused on business analytics, data science, machine learning, and artificial intelligence. He has published and presented over 50 papers in reputed international journals and conferences.
Sundeep Singh Sondhi, PhD, is Dean of the Department of Business Administration at the University of Engineering & Management, Kolkata, India. In his earlier corporate life, he was involved in business development through direct and indirect sales, partner recruitment, and training across multiple industries. He has more than 25 years of rich experience in the industry.
Arunava Dalal, PhD, is an Assistant Professor in Business Administration at the University of Engineering & Management, Kolkata, India. He has published several articles in indexed international journals. He also has a rich experience working in the industry for more than 17 years. He is currently pursuing his PhD.
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