The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship / small business courses.
The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship/small business courses.
Key features of this book include:
- A step-by-step, sequential approach, detailing the typical entrepreneurial journey.
- Non-technical introduction to the basic business functions, including budgeting, accounting, marketing, and more
- A readable and accessible beginner’s guide to entrepreneurship and business start-up
Written in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.
Introduction 1 - The Resilient Launchpad: From Self-Awareness to
Startup Success 2 - Profit and Purpose: Aligning Your Business with
Humanitys Core Needs 3 - The Entrepreneurs Litmus Test: Validating Demand
Before Your First Euro 4 Future-Proof Your Venture: The Dual-Tier Roadmap
to Success 5 - Financial Fitness for Founders: Managing Cash, Chaos, and
Growth 6 - Closing the Loop: Practical Strategies for Profitable Circular
Business Models 7 - Digital Darwinism: Surviving the Marketing Evolution with
Rogers Theory 8 - Digital Empathy in Action: Resolving Complaints, Building
Trust, and Winning Online 9 - Franchising + Design Thinking: The Blueprint
for Risk-Proof Innovation 10 - Zero to Unicorn: The Accelerator Playbook for
Building Billion-Dollar Startups 11 - The Algorithmic Advantage: Cutting
Costs, Boosting Speed, Winning Markets 12 - The Resilient Entrepreneur:
Launching with Contracts, Clauses, and Contingency Plans Appendix 1 Avatar
Appendix 2 Prompts Index
Alexandrina Pauceanu has extensive international experience in teaching, consulting, and mentoring students for developing new businesses. Currently, she is Professor at Open Institute of Technology Malta and Chair of the Examination Board at The Entrepreneurship Academy. She also mentors junior researchers through the EURAXESS programme.
