This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book exa...Loe edasi...
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme....Loe edasi...
The second edition of Behavioral Economics: The Basics, summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior....Loe edasi...
This book is a comprehensive and innovative tool for researchers and students interested in the behavioural economics of the environment and in the design of policy interventions aimed at reducing the human impact on the environment....Loe edasi...
This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of...Loe edasi...
Economic Biology and Behavioral Economics: The Prophesy of Alfred Marsh all explores the prophesy of Alfred Marshall, the grand synthesizer of neoclassical economics, that the Mecca of the economist lies in economic biology....Loe edasi...
This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia....Loe edasi...
The traditional workhorses of conventional economics (prices, income) can only provide partial explanations and understandings for sport-related behaviour. This book demonstrates the analytical insights to be gained by supplementing the conventional...Loe edasi...
Behavioural Economics and Experiments addresses key topics within behavioural economics, exploring vital questions around decision-making and human nature. Assuming no prior knowledge of economics, the book features wide-ranging examples from litera...Loe edasi...
Value Creation and the Internet of Things describes value delivery and consumption, exploring the mechanisms by which new value is captured and created in enterprises dedicated to competing and prospering in this new environment. Manu revisits exist...Loe edasi...
How has the washing machine changed the way we spend money? Using the washing of clothes as a microcosm of household economics Woersdorfer examines the evolution of technology and practice over a period of growing industrialization. This new evoluti...Loe edasi...
This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers behaviour. It is an essential companion to marketers and brand strategists interested in neuros...Loe edasi...
This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recen...Loe edasi...
The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketings thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, inclu...Loe edasi...
Can there be God-conscious organizational behaviour in the real world of todays capitalist corporations? By analysing the nature of inclusive organizations, and the ethical preferences in Islamic choice framework, the authors highlight individual as...Loe edasi...
A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the...Loe edasi...
Using a data from a wide range of countries, this book addresses concerns that nudges might be manipulating people by looking at levels of popular support for these behaviorally informed policies, exploring differences between countries, types of n...Loe edasi...
This handbook provides a comprehensive overview of behavioral economics which considers both key developments and future possibilities. Part One looks at the origins and development of the field, exploring the work of the scholars who were influenti...Loe edasi...
The social sciences often fail to examine in any systematic way the nature of their subject matter. Demonstrating that this is a central explanation of the widely acknowledged failings of the social sciences, not least of modern economics, this book...Loe edasi...
