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E-raamat: Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design [Taylor & Francis e-raamat]

(Academic Director, Media Arts and Animation, Visual Effects and Motion Graphics, Game Art and Design and Digital Filmmaking and Video Production Departments, The Art Institute of Austin, TX, USA),
  • Formaat: 410 pages, 20 Line drawings, color; 20 Line drawings, black and white; 30 Halftones, color; 5 Tables, black and white; 150 Illustrations, color
  • Ilmumisaeg: 16-Sep-2010
  • Kirjastus: Focal Press
  • ISBN-13: 9780240814209
  • Taylor & Francis e-raamat
  • Hind: 249,27 €*
  • * hind, mis tagab piiramatu üheaegsete kasutajate arvuga ligipääsu piiramatuks ajaks
  • Tavahind: 356,10 €
  • Säästad 30%
  • Formaat: 410 pages, 20 Line drawings, color; 20 Line drawings, black and white; 30 Halftones, color; 5 Tables, black and white; 150 Illustrations, color
  • Ilmumisaeg: 16-Sep-2010
  • Kirjastus: Focal Press
  • ISBN-13: 9780240814209
Provides case studies, tutorials, and interviews that focus on titling of motion pictures, offering instructions on creating effective titles for horror, comedy, drama, and suspense films along with information on such topics as typography, color, and lighting.





Captivate your audience and enhance your storytelling with this tutorial based 4-color cookbook, featuring dozens of solutions to your titling needs. Each chapter includes case studies and interviews with the pros, lending cutting insight and lessons learned that will have you creating inspired title sequences in no time.

The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage.

Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications.

Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com

Dedications v
Acknowledgements xv
Chapter 1 Title Sequences: Function with Form
1(44)
The Purpose and Functions of a Title Sequence
1(2)
Creative Process Overview
3(5)
Typical Workflow Overview
5(3)
Title Sequence Positioning
8(1)
Title Sequence Style, Integration, and Transitions
9(21)
Match Frame
10(1)
Titles Over Picture
11(2)
Alternating Title Cards and Footage
13(1)
Video-Based Title Sequence
14(2)
Animation-Based Title Sequence
16(1)
Text as Character
17(1)
Combining Footage and Motion Graphics
18(9)
Escamotage: Alternative Transitions
27(1)
A Story Within a Story
28(1)
Pulling the Threads
29(1)
Conclusion
30(1)
Opening and Closing Titles
30(3)
The Video and Film Workflow
33(3)
Film Process and Transfer: The Digital Intermediate Process
36(9)
Chapter 2 A Brief History of Title Sequences
45(28)
Early Titles
45(4)
Saul Bass: North by Northwest and Psycho
49(3)
Dr. Strangelove and Delicatessen
52(5)
Se7en, Kyle Cooper, and the Modern Title Sequence
57(16)
Chapter 3 The Essentials of Typography and Time
73(40)
Writing Systems and the Roman Capital
73(1)
Types of Type: The Anatomy of a Typeface
74(3)
Kerning, Tracking, and Leading
77(4)
Design Blocks: Choosing a Layout
81(3)
Using a Grid System
81(1)
Establishing and Occupying Your Grid
82(1)
Breaking the Grid
83(1)
Readability: Titles at the Movies, Online, and on Your Cell Phone
84(5)
Cone of Vision and Screen Dimension
84(1)
Font Size and Distance
85(2)
Titles Online and On Your Cell Phone
87(2)
Tutorial: Modifying Text with Adobe Illustrator
89(1)
Creating Your Own Font
90(1)
Tutorial: Creating a Custom Typeface with Fontlab
91(2)
Moving Type for the Web with Adobe Flash
93(3)
Considerations for Web Viewing and Mobile Devices
93(1)
The Differences Between After Effects and Flash
94(1)
Choosing Between the Two
95(1)
Tutorial: Basic Type Animation in Adobe Flash
96(2)
Tutorial: Moving a Type Animation from After Effects to Flash with the XFL Format
98(15)
Chapter 4 Lights, Color, and Clarity: Preparing Your Titles
113(78)
Understanding Color
113(14)
A Bit of History
114(2)
Symbolism and the Psychology of Color
116(3)
Color Systems
119(4)
Primary, Secondary, and Tertiary; Hue, Brightness, and Saturation
123(1)
Color Harmonies
124(2)
Color Deficiency
126(1)
Color Contrasts: Color and Type Combinations That Work
127(2)
Understanding Light
129(18)
Color Temperature
131(1)
Color-Balancing Film and Video Cameras
132(2)
Qualities of Light: Size, Distance, Angle, and Color
134(3)
Functions of Lights
137(2)
Emotive Lighting
139(1)
Computer-Generated Lighting
140(7)
Using Photoshop Layer Styles with Type
147(8)
Adding and Adjusting Layer Styles
147(1)
The Layer Styles
148(1)
Using Global Light
149(1)
Contour
149(2)
Drop Shadow
151(1)
Inner Shadow
151(1)
Outer Glow
151(1)
Inner Glow
152(1)
Bevel and Emboss
153(1)
Satin
154(1)
Color Overlay
154(1)
Gradient Overlay
155(1)
Pattern Overlay
155(1)
Stroke
155(1)
Choosing Between Raster and Vector for Motion Titles
155(2)
What Is a Raster Image?
156(1)
What Is a Vector Image?
157(1)
Tutorial: Using Stencil Alpha to Cut Out a Texture
157(2)
The Main Title Card Becomes the Movie Logo
159(1)
Tutorial: Animating Layer Styles with After Effects
159(2)
Tutorial: Adding Animated Illustrative Elements to a Main Title Card
161(2)
Title Sequence Workflows
163(1)
Project Management
163(6)
Working with the Graphic Design Department
165(1)
300 dpi Becomes 72 ppi
165(1)
Resizing a Movie Poster Logo
166(1)
Setting Up in After Effects
167(2)
Tutorial: Making a Preset
169(22)
Chapter 5 Importing Text and Other Files into After Effects
191(24)
Workflow Considerations
191(2)
Importing Files into After Effects
191(1)
Footage
191(1)
Composition
191(1)
Composition Cropped Layers
192(1)
Project
193(1)
Special Considerations for Text Layers
193(1)
Tutorial: Editing Type from an Illustrator Document
193(2)
Creating Title Cards
195(1)
Tutorial: Animated Title Cards
196(4)
Tutorial: Title Card-Based Title Sequence
200(3)
Tutorial: Creating a Lower Third Title
203(4)
Tutorial: Working with Large Blocks of Type
207(3)
Tutorial: Creating a Ticker, TV News-Type Crawl
210(5)
Chapter 6 Title Sequences in Production: The Camera and the Edit
215(52)
Real-World Cameras vs. CG Cameras
215(23)
Formats and Aspect Ratios
218(2)
Speed and Frames Per Second
220(7)
Lenses
227(6)
Depth of Field
233(1)
Shutter Speed and Angle
234(4)
Composing a Shot: Camera Framing and Movement
238(9)
Camera Framing
238(4)
Camera Movement
242(5)
Understanding Green-Screen Production
247(3)
Editing Footage for a Title Sequence
250(3)
Three Kinds of Edits
250(1)
The Rules and Art of the Edit
251(1)
Three Kinds of Edits for Title Designers
252(1)
How to Edit Footage for a Title Sequence
253(1)
Software Setup
253(1)
Music
254(1)
Tutorial: Editing Footage for a Title Sequence
254(2)
Tutorial: Creating a Title Sequence with a Virtual Camera
256(11)
Chapter 7 Sound in Movie Titles
267(22)
Characteristics of Sound
267(2)
Pitch
267(1)
Tone
268(1)
Amplitude
269(1)
Reflection, Absorption, Refraction, and Propagation
269(1)
Walter Murch's Synesthesia
269(1)
Sound in Postproduction
270(1)
The Sound Edit
270(1)
The Score
271(1)
The Mix
271(1)
Audio Integration with After Effects
271(4)
Adding Sound Effects and Music to Your Title Sequence
275(1)
Tutorial: Introduction to Sound Design: Making a "Whoosh"
275(2)
Tutorial: Adding Music and Sound Effects in After Effects
277(1)
Synching Sound with Type Using After Effects Expressions
278(1)
Tutorial: Synching Sound with Type
279(10)
Chapter 8 Essential Techniques
289(38)
Timing
289(1)
Fade Up and Fade Down
290(1)
Tutorial: The Basic Move
290(2)
Fade Up and Down by Character
291(1)
Tutorial: Fading Up and Down by Character
292(2)
Tutorial: Shaped Fade Up and Fade Down
294(1)
Tracking
295(1)
Tutorial: Tracks
295(2)
Spotlight Reveal
297(1)
Tutorial: Creating a Spotlight Reveal
297(2)
Text Bounce
299(1)
Tutorial: Make Your Text Bounce
299(2)
Title Wipes
301(1)
Tutorial: Wiping Your Title
302(1)
In-Scene Wipes
303(1)
Tutorial: Creating In-Scene Wipes
304(2)
Extreme Zoom-In Effect
306(1)
Tutorial: Creating a Zoom-In Effect
306(1)
Falling into Place
307(1)
Tutorial: Falling into Place
307(2)
Exploding Type
309(1)
Tutorial: Exploding Type
309(3)
Stop-Motion Titles
312(1)
Tutorial: Classic Stop Motion with Modern Equipment
312(3)
Fine-Art Techniques
315(1)
Tutorial: Painting or Writing Text on Screen
315(2)
Tutorial: Write-On Effect with a Font
317(2)
Tutorial: Painterly Effects
319(3)
End Scroll
322(1)
Why Are End Scrolls Harder with Video?
322(1)
Typefaces
322(1)
Effects
323(1)
Processing and Setting
323(1)
Tutorial: Animating an End Scroll
323(4)
Chapter 9 Famous Movie Title Techniques
327(22)
The Sopranos-Style Wipe
327(1)
Tutorial: Creating the Sopranos-Style Wipe
327(2)
The Suspense-Style Glowing Back Light
329(1)
Tutorial: Creating the Suspense-Style Glowing Back Light
329(2)
The Star Wars Backward Crawl
331(1)
Tutorial: Creating the Star Wars Backward Crawl
331(2)
The Horror-Jittery Type in the Style of Se7en and Saw
333(1)
Tutorial: Creating the Horror-Jittery Type in the Style of Se7en and Saw
333(2)
The Superman-Style Explosive Type
335(1)
Tutorial: Creating the Superman-Style Explosive Type
335(3)
The Matrix Raining Characters
338(1)
Tutorial: The Matrix Raining Characters
338(1)
The Dawn of the Dead Blood-Splatter Type
339(1)
Tutorial: Creating the Dawn of the Dead Blood-Splatter Type
340(2)
The Lost-Style Basic 3DTitle
342(1)
Tutorial: Creating the Lost-Style Basic 3D Title
343(1)
The Spider-Man-Style Full-3D Text Animation
344(1)
Tutorial: Creating the Spider-Man-Style Full-3D Text Animation
345(4)
Chapter 10 Completing the Creative Process
349(24)
Studios/Designers Clients: How Does It All Work?
349(1)
Planning a Movie Title Sequence
350(1)
Project Element Preparation
351(1)
Typical Order of Credits in an Opening Title Sequence
352(1)
Timing/Deliverables
353(1)
Workflow for Building and Creating a Movie Title Sequence
354(1)
Tutorial: Building and Creating a Movie Title Sequence
354(19)
Resources 373(2)
Bibliography 375(4)
Index 379
Yael Braha (B.A. in Graphic Design, M.F.A. in Cinema) is the Director of Motion Graphics Design Program at Ex'pression College for Digital Arts, where she teaches Title Design, Advertising, and Music Video Classes. She has created web design, motion graphics, film, video, and print design work for over 16 years for clients such as Ferrari, RAI, KQED, CBS, NBC, G4, and PBS. She is an Apple Certified Trainer in Final Cut Pro, Motion, and Color.





Bill Byrne is a multimedia digital artist whose work has been exhibited internationally. His visual and sound art focuses on building surrealistic, organic worlds. He makes digital-photomontage-based prints, animated installations and conceptual sound art podcasts. He performs experimental electronic music with a laptop, Game boy and circuit bent toys with his wife Suzanne as The Painful Leg Injuries. They have recently performed at Make magazine's Maker Faire in Austin. On November 14th 2007 he was the invited speaker at Bloomfield College in New Jersey discussing his career as a fine artist and professional designer. Prints of his digital photomontage were chosen to be in Arts and Science Collaborators Digital exhibitions in 2001, 2002, and 2004. His image The Flowering was published in the October 2005 issue of Wired magazine. His article Wii Will Rock You was published in Make magazine's issue #14 (Spring 2008). As well as making art, Bill is also a professional motion graphics designer and editor for television and film. He has worked with clients such as Electronic Arts, NBC, Tiffany & Co., ABC Sports, ESPN, Panasonic, Snickers and RCA Records. His film projects include the title sequence and special effects for the independent feature Red Doors (winner, best narrative feature, Tribeca Film Festival 2005). He has also directed and animated the video for "All About House Plants” for the DVD project, Addendum by the band One Ring Zero. Bill has also been involved in education for a number of years. From 2004 to 2007 he was a professor of Digital Filmmaking at the Katharine Gibbs School in New York. He is now the academic director of the Media Arts and Animation, Visual Effects and Motion Graphics, Game Art and Design and Digital Filmmaking and Video Production departments at The Art Institute of Austin. Bill is a graduate from New York's School of Visual Arts Master of Fine Arts in Photography and Related Media. Bill is an Adobe Certified Expert in Photoshop CS3. He lives with his wife, Suzanne in Austin, Texas.