This book offers a compelling exploration of Nigeria’s vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development. From the role of government and regulatory bodies to the power of local innovation, the volume provides a timely and strategic assessment of how Nigeria’s creative economy is shaping a new narrative for growth.
As Africa’s most populous country, Nigeria boasts a rich cultural mosaic and a growing generation of dynamic creatives making waves both locally and globally. With Nollywood, Afrobeats, and indigenous fashion now commanding international attention, creative output is fast overtaking oil as Nigeria’s most influential export. Through sector-specific case studies, the book critically examines this shift, highlighting high-impact sectors like film, fashion, music, and visual arts, while also shining a light on underexplored industries such as publishing, advertising, and hospitality. It asks bold questions about whether the right structures are in place to truly harness Nigeria’s soft power for economic and social impact.
Providing a thorough and nuanced analysis of Nigeria’s creative landscape, this book will be an important read for researchers, students, and policymakers with an interest in the future of African culture, innovation, identity, and industry.
This book offers a compelling exploration of Nigeria’s vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development.
List of Tables
List of Figures and Charts
List of Contributors
1. The Nigerian Cultural and Creative Industry Ecosystem: A Conceptual
Overview
Kizito Ogedi Alakwe and Ikechukwu Obiaya
2. Conceptualising Culture in the Nigerian Cultural and Creative Industry
Kizito Ogedi Alakwe, Jemimah Ogechi Ekechi and Emmanuel Ezimako Nzeaka.
3. Taxonomy of the Creative Industries: An Evaluation of the Cultural and
Creative Sectors of the Nigerian Economy
Kizito Ogedi Alakwe
4. Evolving Rhythms: The Nigerian Music Industry and its Role in Economic
Development and Cultural Sustainability
Samuel A. Adejube
5. The Nigerian Fashion Industry: Historical Insights, Supply Chain Dynamics
and Pathways for Growth
Morolake Dairo
6. Nollywood: Tracing the Evolution and Economic Impact of Nigerias Film
Industry
Oluyinka Smart Babalola
7. Cultural Expression: Exploring the Diversity and Impact of Nigerian
Performing Arts.
Emmanuel Ezimako Nzeaka
8. Nigerian Advertising Sub-sector in a Digitised World
Ubong-Abasi Inemesit Usoroh
9. Architecture and the Nigerian Cultural and Creative Industry: The Past,
the Present, and the Future.
Beryl Ehondor
10. Digital Transformation of Book Publishing in Nigeria: Stillbirth, Stunted
Growth or Both?
Nwachukwu Andrew Egbunike
11. Revitalising the Nigerian Tourism Sector: Strategies for Growth and
Global Competitiveness.
Nneka G. Isaac-Moses, Philip Egga Maga, Kizito Ogedi Alakwe.
12. Navigating Growth in Nigerias Visual Arts Industry: Trends and
Transformations
Kizito Ogedi Alakwe and Prisca Sam-Duru
13. New Media with New Trends: Digitalisation and the use of Social Media in
the Nigerian Music Industry.
Wale Adedeji
14. Cultivating Creative Excellence through Entrepreneurship in the Nigerian
Cultural and Creative Industries
Kizito Ogedi Alakwe, Helen Ese Emore and Ikechukwu Obiaya
15. Education and Capacity Building for the Creative Industries
Ikechukwu Obiaya
16. Nigerias Orange Economy: Riding on the Wave of Globalisation
Frederick Ojore Mordi
17. Pathways to Growth and Development: Policy Directions for Nigeria's
Cultural and Creative Industries
Kizito Ogedi Alakwe
Index
Ikechukwu Obiaya is Dean of the School of Media and Communication, Pan-Atlantic University, Nigeria.
Kizito Ogedi Alakwe is an Adjunct Lecturer at the School of Media and Communication, Pan-Atlantic University, Nigeria. He is also the Principal Advisor, at Quardott Consulting.
Emmanuel Nzeaka is a Senior Lecturer at the Institute of Humanities, Pan-Atlantic University, Nigeria.
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