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E-raamat: Central and Eastern European Business Environment: Economic, Environmental and Political Dimensions [Taylor & Francis e-raamat]

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  • Taylor & Francis e-raamat
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The book identifies and assesses different features, opportunities and challenges of business environments from the experience of Central and Eastern European countries including the Polish perspective, which is an interesting and needed dimension. The Polish example may be both interesting and inspiring for economies in transition.



Businesses do not operate in a vacuum but rather in a dynamic environment that has a direct influence on how they perform and whether they will achieve their objectives. There are several internal and external factors that can impact a company’s business decisions, and different combinations of these factors, such as prices, social changes, regulations, and institutions can affect the overall business environment. Business and its environment are closely interrelated and mutually interdependent; thus, to achieve success, a business must understand environmental changes and adapt its policies and pratices accordingly. This multidisciplinary book analyses the background and the impact of the business environment, its factors and features, and how their changes influence business operations and decisions.

It addresses a wide range of aspects related to the business environment, such as political, economic, institutional, investment, environmental, technological, and entrepreneurial ecosystems. The book identifies and assesses different features, opportunities, and challenges of business environments, from the experience of Central and Eastern European countries, including the Polish perspective, which is an interesting and needed dimension. Poland is presented as an example of a country that has substantially and successfully transformed its economy. This example may be both interesting and inspiring for other countries, especially the economies in transition.

This book encourages readers to think critically about the nautre, opportunities, and threats of doing business in the 21st century, including a wide range of factors that affect business activity. It will be useful reading for students and researchers in economics and management, as well as for company owners and managers.

Introduction PART I: Theory and practice of European business
environment analysis 1.The evolution of Europes business environment and the
impact of globalisation on its political and economic restructuring (Mariusz
Próchniak, Magdalena Suska, and Marcin Wojtysiak-Kotlarski) 2.Understanding
the context for global business with the PESTEL framework: Can the analysis
of current global issues presented by the key business magazine be beneficial
for managers? (Marcin Wojtysiak-Kotlarski) 3.Institutional and macroeconomic
factors of doing business in Central and Eastern Europe compared with Western
Europe (Mariusz Próchniak and Magdalena Suska) 4.Business environment and
foreign direct investment in European transition economies (Magdalena Suska)
5.Deep tech institutional ecosystem and its significance for doing business
(Beata Batorowicz) PART II. In-depth case studies 6.The evaluation of the
Investment Development Path concept: The case of Polish companies in the
global context (Aleksandra Borowicz and Anna Maso-Oracz) 7.Entering foreign
markets in the context of environmental protection issues. The example of the
European Union, the United Kingdom, the United States, and China (Joanna
Karwowska) 8.Transition towards circular economy from the European and Polish
perspectives (Anna Stankowska and Maria Pietrzak) 9.Entrepreneurial ecosystem
and its role in the internationalisation of born global firms: The case of
Poland (Elena Pawta) Summary and conclusions (Magdalena Suska)
Magdalena Suska, PhD, is Assistant Professor in the Institute of Management at SGH Warsaw School of Economics, Poland.