The authors present this book in two parts. In the first part, the focus is on getting ready to meet potential partners and investors and include topics such as identifying the information organizations and start-ups need, collecting and collating a...Loe edasi...
The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization....Loe edasi...
