(Ilmumisaeg: 12-Mar-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040002674)
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purvi...Loe edasi...
(Ilmumisaeg: 12-Mar-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040002551)
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purvi...Loe edasi...
(Ilmumisaeg: 24-Oct-2023, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000988604)
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin e...Loe edasi...
(Ilmumisaeg: 24-Oct-2023, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000988598)
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin e...Loe edasi...
This book presents thoughts and pathways to build revolutionary machine learning models with the new paradigm of machine learning to adapt behaviorism. It focuses on two aspects - one focuses on architecting a choice process to lead users on the...Loe edasi...
This book presents thoughts and pathways to build revolutionary machine learning models with the new paradigm of machine learning to adapt behaviorism. It focuses on two aspects - one focuses on architecting a choice process to lead users on the...Loe edasi...
(Ilmumisaeg: 08-Apr-2022, PDF+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783662637951)
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception o...Loe edasi...
(Ilmumisaeg: 08-Apr-2022, EPUB+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783662637951)
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception o...Loe edasi...
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the cha...Loe edasi...
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the cha...Loe edasi...
(Ilmumisaeg: 02-Nov-2021, PDF+DRM, Kirjastus: The University of Chicago Press, ISBN-13: 9780226794273)
Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted-and how the industrys disturbingly powerful narrative has endured to this day.Police put Eric Garner in a fatal chokehold for sell...Loe edasi...
(Ilmumisaeg: 02-Nov-2021, EPUB+DRM, Kirjastus: The University of Chicago Press, ISBN-13: 9780226794273)
Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted-and how the industrys disturbingly powerful narrative has endured to this day.Police put Eric Garner in a fatal chokehold for sell...Loe edasi...
(Ilmumisaeg: 08-Sep-2021, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000436549)
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can...Loe edasi...
(Ilmumisaeg: 08-Sep-2021, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000436570)
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can...Loe edasi...
(Ilmumisaeg: 28-Dec-2020, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000318401)
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping...Loe edasi...
(Ilmumisaeg: 28-Dec-2020, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000318364)
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping...Loe edasi...
(Ilmumisaeg: 26-Oct-2020, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000201406)
The Business of Aspiration is about how consumers shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational e...Loe edasi...
(Ilmumisaeg: 26-Oct-2020, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000201505)
The Business of Aspiration is about how consumers shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational e...Loe edasi...
(Ilmumisaeg: 29-Jun-2020, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9780429522185)
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The co...Loe edasi...
(Ilmumisaeg: 29-Jun-2020, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9780429535659)
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The co...Loe edasi...
