People don't leave an organization; they leave a boss has become a truism for good reason. Often, the boss causing the retention problem has moved from buddy to bully unintentionally. The people who often get promoted from supervisor to manager or from manager to senior executive tend to have brilliant technical skills but don't have the accompanying leadership and communication skills for the job. They focus on tactics, not strategy and, as a result, get stuck in micromanagement mode. Grounded in extensive research, this book provides principles to help professionals think, coach, converse, speak, write, meet, and negotiate strategically to deliver results and prevent micromanagement before it happens - by providing the right leadership communication skills. In thirty-six very brief chapters, the book offers leaders help to communicate ideas, vision, and initiatives strategically in various formats and settings to audiences up and down the organization.
Strategic communication can help you fulfill your most essential responsibilities as a leader.
