This book emphasizes the importance of customer service in various industries, highlighting its role in profitability. It presents numerous examples to remind leaders of the detrimental impact of neglecting customer service and the need for proactiv...Loe edasi...
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections,...Loe edasi...
What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand manag...Loe edasi...
In todays global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies c...Loe edasi...
This book consists of seven chapters beginning with an overview detailing the importance of customer service matters to Africas development and ending with a discussion of the future directions for enhanced customer service delivery in Africa....Loe edasi...
This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will b...Loe edasi...
A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers needs in a personalized way....Loe edasi...
The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the 4th title in the Routledge series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events a...Loe edasi...
This book offers the retail supply chain executive with the tools needed for full strategic advantage. The new edition gives special attention to recent challenges, such as vast technological change, higher levels of customer personalization, and mo...Loe edasi...
This readable and concise research-based book discusses seven simple rules that will help businesses and individuals improve their customer satisfaction and workplace environments and make the world a little better and more pleasant....Loe edasi...
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In o...Loe edasi...
This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recen...Loe edasi...
This book tells how to develop a successful factory information system to manage and control computer integrated manufacturing (CIM)operations. It is directed and dedicated to those people who are involved in the preservation and enhancement of hist...Loe edasi...
A disruption in call center operation can conceivably cost hundreds of thousands of dollars. And multiple disruptions can cost in the millions. Call Center Continuity Planning shows how to plan for - and avoid - service interruptions through disaste...Loe edasi...
This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing p...Loe edasi...
This book provides a simple-to-follow best practice framework that explains what the core CSM (customer success management) steps are at each stage of the customer journey to business outcome success....Loe edasi...
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s)....Loe edasi...
This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operatio...Loe edasi...
