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E-raamat: Designing for User Engagement on the Web: 10 Basic Principles [Taylor & Francis e-raamat]

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  • Formaat: 216 pages, 7 Tables, black and white
  • Ilmumisaeg: 19-Jul-2013
  • Kirjastus: Routledge
  • ISBN-13: 9780203526224
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Designing for User Engagement on the Web: 10 Basic PrinciplesSuurem pilt
  • Formaat: 216 pages, 7 Tables, black and white
  • Ilmumisaeg: 19-Jul-2013
  • Kirjastus: Routledge
  • ISBN-13: 9780203526224
Teised raamatud teemal:
Taylor & Francis e-raamatudRohkem infot Taylor & Francis e-raamatute kohta
Raamatu kodulehekülg: https://www.taylorfrancis.com/books/9780203526224

Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction.

Combining a handbook on basic principles with case studies, it provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement. Based on research funded by the Society for Technical Communication, the case studies illustrate how designers build community in order to support education, connect kids to community resources, introduce users to other cultures, foster collaboration, encourage activism, and much more.

Whatever your motive, if you aim to create engaging user experiences, you will want to explore Designing for User Engagement on the Web.

Foreword xi
Rachel Spilka
The Research Design xii
The Concepts of User Engagement and Community xiii
The 10 Basic Principles xv
Introduction: From Usability to User Engagement 1(19)
Cheryl Geisler
Roger Grice
Focus on the User
1(1)
Focus on Design
2(1)
Focus on Engagement
2(1)
An Example
3(3)
A Framework for User Engagement
6(2)
Our Projects
8(3)
Our Process
11(3)
Our Methods
14(3)
Using This Book
17(1)
Who Should Use This Book
18(1)
Acknowledgments
18(2)
The Principles
20(67)
Principle 1 Design for Diverse Users
20(7)
James P. Zappen
The Concept of the User
20(2)
Users of the Connected Kids Gallery
22(1)
Recognizing That Nothing Is Intuitive for Everyone
23(1)
Designing for the Inevitability of Diverse Users
23(2)
Providing Options for Differential Experiences
25(1)
Designing for Diverse User Experiences
25(1)
For Further Exploration
26(1)
Principle 2 Design for Usability
27(6)
Janice W. Fernheimer
The Concept of Usability
27(1)
Wikis for Collaboration
28(1)
Designing a Usable Wiki
28(3)
Designing for Usability
31(1)
For Further Exploration
32(1)
Principle 3 Test the Backbone
33(6)
Robert Krull
The Concept of Technological Backbones
33(1)
Selecting Backbone Components
34(2)
Setting up the Backbone
36(1)
Making Sure the Backbone Works
36(2)
Testing the Backbone
38(1)
For Further Exploration
38(1)
Principle 4 Extend a Welcome
39(7)
Patricia Search
The Concept of Cross-Cultural Communication
39(1)
Cultural Websites
40(1)
Using Multisensory Experience
41(1)
Using Personal Experience
42(3)
Extending a Welcome
45(1)
For Further Exploration
45(1)
Principle 5 Set the Context
46(7)
Janice W. Fernheimer
Samantha Good
The Concept of Collaboration
46(1)
Identifying Context for Use
47(1)
Embedding in Context
47(3)
Acknowledging Contextual Dynamics
50(1)
Setting the Context
51(1)
For Further Exploration
51(2)
Principle 6 Make a Connection
53(7)
Patricia Search
The Concept of Storytelling
53(1)
Using Narratives
53(2)
Providing Background
55(1)
Digital Editing
56(1)
Other Design Considerations
57(1)
Making a Connection
58(1)
For Further Exploration
58(2)
Principle 7 Share Control
60(6)
James P. Zappen
The Concept of User Control
60(2)
Building User Options
62(1)
Creating Opportunities for Ownership
63(1)
Sharing Control
64(1)
For Further Exploration
65(1)
Principle 8 Support Interactions Among Users
66(7)
Robert Krull
The Concept of User Interaction
66(1)
Creating Opportunities for Interaction
67(2)
Supporting Interaction Through Text Chat
69(1)
Supporting Interaction Through Electronic Whiteboards
69(1)
Supporting Interaction Through Audio
70(1)
Creating Opportunities for Sharing
70(1)
Providing Protocols for Interaction
71(1)
Supporting Interaction Among Users
71(1)
For Further Exploration
72(1)
Principle 9 Create a Sense of Place
73(6)
Audrey G. Bennett
The Concept of Place
73(1)
Creating a Sense of Physical Place
73(2)
Creating a Sense of Cultural Place
75(1)
Sense of Place in the Interactive Image
75(3)
Creating a Sense of Place
78(1)
For Further Exploration
78(1)
Principle 10 Plan to Continue the Engagement
79(8)
Audrey G. Bennett
The Concept of Engagement
79(1)
Extending Interaction
80(2)
Engagement in the Interactive Image
82(2)
Planning to Continue the Engagement
84(1)
For Further Exploration
84(3)
The Case Studies
Case Study 1 Information Galleries for Young People
87(14)
James P. Zappen
Elia N. Desjardins
John Britton
The Connected Kids Galleries
88(1)
Recent Developments in Design Theory and Practice
89(2)
Connected Kids Gallery Experiments
91(8)
Implications
99(1)
Summary of Relevant Principles
99(2)
Case Study 2 Wikis for Collaboration
101(11)
Janice W. Fernheimer
Thomas Kujala
Samantha Good
Dale Bass
Carol Sadowsky
Dustin Kirk
The Collaborative Promise of Wikis
101(3)
Our Project
104(1)
Original Design
104(1)
First Redesign
105(1)
Second Redesign
106(2)
Third Redesign
108(2)
Lessons Learned
110(1)
Summary of Relevant Principles
111(1)
Case Study 3 Cultural Websites
112(11)
Patricia Search
Jennifer Ash
Marsha Harner
Amanda Rotondo
Introducing the Websites
113(2)
Our Methods
115(2)
Testing the Original Designs
117(2)
Results of the Analyses
119(1)
Lessons from the Case Study
120(2)
Summary of Relevant Principles
122(1)
Case Study 4 Usability in Distance Education
123(18)
Robert Krull
David Lumerman
Michael J. Madaio
Michael F. Lynch
The Distance-Education Dream Deferred
123(5)
Findings from the Survey
128(5)
Findings from Qualitative Observations
133(3)
Findings from Comparative User Testing
136(2)
Implications for Professional Training
138(2)
Summary of Relevant Principles
140(1)
Case Study 5 An Interactive Image
141(36)
Audrey Bennett
Sarah Diodato
Angelo Gaetano
Background
142(1)
Evaluating the Original Design
143(5)
The First Redesign
148(2)
Evaluating the First Redesign
150(6)
Conclusion
156(1)
Summary of Relevant Principles
157(2)
Afterword: Beyond Engagement
Bill Hart-Davidson
159(1)
Yahoo! and Del.icio.us
159(2)
When User Experience Is All There Is: Services, Sunrise, Sunset
161(1)
Key Questions: Extending the Usage Life Cycle
162(1)
Designing Sustainable Relationships
162(2)
Key Questions: Values That Support Strong Relationships With Users
164(1)
Building Relationship Skills: Developing Strategies for Listening
164(3)
References
167(10)
Appendices
Appendix 1 Heuristic Evaluation
177(2)
Appendix 2 Comparative User Testing
179(6)
Appendix 3 Formal Evaluation
185(6)
Index 191
Cheryl Geisler is Professor of Interactive Arts and Technology at Simon Fraser University where she is the inaugural Dean of the Faculty of Communication, Art and Technology.
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