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xiii | |
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xvii | |
Preface |
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xxi | |
Acknowledgements |
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xxiii | |
About the Authors |
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xxv | |
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1 Introduction to Digital Strategies |
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1 | (20) |
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2 | (1) |
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1.2 Defining Digital Strategy |
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2 | (1) |
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1.3 Introduction to Business Transformation |
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3 | (6) |
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1.4 Digital Strategy Framework |
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9 | (1) |
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1.5 Digitalization versus Digitization |
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10 | (2) |
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12 | (1) |
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1.7 Drivers for Digital Strategies |
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13 | (5) |
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1.8 Degree of Digital Adoption |
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18 | (1) |
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19 | (1) |
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20 | (1) |
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20 | (1) |
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20 | (1) |
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21 | (25) |
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22 | (1) |
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2.2 How Is Strategy Changing? |
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22 | (2) |
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2.3 Strategic Management Framework |
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24 | (16) |
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2.4 Use of Digital Technologies in Strategy Planning |
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40 | (1) |
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2.5 Does Every Company Need a Digital Strategy? |
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41 | (2) |
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43 | (1) |
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44 | (1) |
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44 | (1) |
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44 | (1) |
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45 | (1) |
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3 Process and Product Innovation |
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46 | (22) |
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47 | (8) |
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55 | (11) |
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66 | (1) |
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66 | (1) |
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67 | (1) |
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67 | (1) |
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67 | (1) |
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4 Business Model Innovation |
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68 | (22) |
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4.1 Defining Business Models |
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69 | (1) |
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69 | (2) |
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4.3 Why Is BMI Important? |
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71 | (1) |
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4.4 The Recent Focus on BMI |
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72 | (1) |
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4.5 Types of Pricing Models |
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73 | (3) |
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4.6 Managing Multiple Business Models |
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76 | (1) |
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4.7 Determining the Right Business Model |
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77 | (1) |
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4.8 Building a Business Model |
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78 | (3) |
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4.9 The Building Blocks of Business Models |
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81 | (1) |
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4.10 Business Model Frameworks |
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81 | (7) |
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88 | (1) |
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88 | (1) |
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88 | (1) |
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88 | (1) |
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88 | (2) |
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90 | (17) |
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5.1 Transformational and Transactional Leadership |
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91 | (1) |
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5.2 Role of the Leader in Digital Strategies |
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92 | (2) |
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5.3 Role of Investors and Boards |
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94 | (1) |
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5.4 The Chief Digital Officer |
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94 | (2) |
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5.5 Role and Impact on Teams: The Future of Work |
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96 | (3) |
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5.6 Designing an Adaptive Organization |
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99 | (2) |
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5.7 Ambidextrous Organizations |
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101 | (4) |
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105 | (1) |
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105 | (1) |
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106 | (1) |
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106 | (1) |
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106 | (1) |
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107 | (26) |
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108 | (1) |
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6.2 Taxonomy of Digital Technologies: A Managerial Abstraction |
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109 | (3) |
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6.3 Second-order and Higher-order Capabilities Underpinned by Digital Technologies |
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112 | (2) |
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6.4 Distinguishing Characteristics of Digital Technologies |
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114 | (14) |
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128 | (1) |
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128 | (1) |
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129 | (2) |
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131 | (1) |
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132 | (1) |
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7 Digital Technologies II |
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133 | (22) |
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7.1 Distinguishing Characteristics of Digital Technologies: Segue from Chapter 6 |
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134 | (18) |
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152 | (1) |
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153 | (1) |
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153 | (1) |
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154 | (1) |
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155 | (27) |
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155 | (3) |
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8.2 The Internet of Things (IoT) |
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158 | (11) |
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8.3 Artificial Intelligence (AT) |
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169 | (4) |
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173 | (4) |
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8.5 The Frontier of Emerging Digital Technologies |
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177 | (1) |
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178 | (1) |
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179 | (1) |
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180 | (1) |
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180 | (1) |
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181 | (1) |
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182 | (18) |
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9.1 History of Sharing Economy |
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183 | (1) |
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184 | (1) |
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185 | (1) |
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9.4 Classification of Platforms |
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186 | (5) |
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191 | (1) |
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192 | (1) |
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9.7 Platform Native versus Platform Transitioned |
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193 | (2) |
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9.8 Leadership Challenges with Platforms |
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195 | (1) |
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196 | (2) |
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198 | (1) |
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198 | (1) |
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199 | (1) |
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199 | (1) |
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200 | (17) |
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200 | (5) |
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205 | (2) |
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207 | (4) |
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211 | (3) |
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214 | (1) |
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215 | (1) |
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215 | (1) |
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215 | (1) |
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216 | (1) |
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217 | (26) |
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11.1 Supply Chain Management: A Conceptual Foundation |
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218 | (7) |
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11.2 Capabilities Enabled by Digital Technologies |
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225 | (3) |
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11.3 Digital Supply Chains: Transformation Potential |
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228 | (9) |
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11.4 Anticipating, Preparing for and Defining the Future of Digital Supply Chains |
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237 | (2) |
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239 | (1) |
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240 | (1) |
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240 | (1) |
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241 | (1) |
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242 | (1) |
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243 | (23) |
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12.1 Creating a Marketing Strategy |
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244 | (1) |
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245 | (2) |
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12.3 Defining Digital Marketing |
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247 | (1) |
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12.4 The Digital Marketing Process |
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247 | (1) |
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12.5 Types of Digital Marketing |
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248 | (12) |
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12.6 Digital Marketing Analytics |
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260 | (3) |
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263 | (1) |
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264 | (1) |
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264 | (1) |
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265 | (1) |
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265 | (1) |
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13 Implementing Digital Technologies |
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266 | (18) |
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267 | (1) |
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13.2 Digital Maturity Assessment |
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267 | (2) |
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269 | (3) |
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13.4 Road Map Development |
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272 | (1) |
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13.5 Implementing Digital Technologies |
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273 | (3) |
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13.6 Balancing Legacy with Digital |
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276 | (1) |
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277 | (1) |
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278 | (2) |
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280 | (1) |
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281 | (1) |
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282 | (1) |
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282 | (1) |
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283 | (1) |
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283 | (1) |
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Case Study Dhanashree Agro: Transforming a `Farmer-first' Model |
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284 | (1) |
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284 | (1) |
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Agriculture in India (2018) |
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285 | (3) |
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288 | (1) |
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Dhanashree Agro and Its Customers |
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288 | (8) |
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296 | (1) |
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296 | (1) |
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296 | |
Index |
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1 | |