This book offers a systematic, interdisciplinary investigation into the language of persuasion in contemporary tourism discourse, with a focus on English-language travel boards use of Instagram and official websites....Loe edasi...
This book examines Chinas digital transformation and its complex policy landscape, offering fresh insights into how it navigates the challenges of governing its rapidly evolving digital sector. An essential read for policymakers, business leaders,...Loe edasi...
Emerging technologies are having a profound impact upon individuals and organisations and bringing an equal mix of benefits and challenges. This new edition of Strategic Digital Transformation enables students and business leaders to take a strategi...Loe edasi...
Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing commu...Loe edasi...
Blockchain for Good: The Transformative Impacts on Industry, Community, and the Planet explores how blockchain technology can drive ethical, social, and environmental advancements....Loe edasi...
We are at a momentous inflection point in our evolutionary history: generative AI is becoming mainstream, transforming the world of work, and specifically that of knowledge workers. This book helps you to navigate your upskilling journey to remain r...Loe edasi...
The Music Producers Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social medi...Loe edasi...
This is a book about payments, and how they are evolving, from centralised to decentralised, and the new opportunities that they present. It provides practical applications, offers insights into the key disciplines, and equips anyone in the payments...Loe edasi...
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising in practice, communication, and commercial process....Loe edasi...
Exploring an underreported subject with global ramifications, this book sheds much-needed light on the rapid development of Chinas logistics industry over the past several decades and puts it into historical context....Loe edasi...
This book focuses on four types of organizations within the air travel sector: airlines, airports, aircraft manufacturers, and travel intermediaries. It provides a framework, tools, and insights to enhance collaborations by design in an age of incre...Loe edasi...
This timely book provides an in-depth and relevant overview of the main theories, frameworks, technologies & innovations, institutional structures or regulations (GDPR, PSD2), and empirical research that investigates users perspectives on blockchain...Loe edasi...
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term corporate cancel culture highlighting the growing trend among...Loe edasi...
(Ilmumisaeg: 18-Sep-2024, Kirjastus: Routledge India, ISBN-13: 9781003470229)
This book looks at different perspectives on finance and the adoption of digital tools in business. It explores new digital tools and strategies and their application in business analysis, strategy and risk assessment....Loe edasi...
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies....Loe edasi...
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing....Loe edasi...
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and...Loe edasi...
This unique comprehensive collection presents the latest multi-disciplinary research in strategic digital outsourcing and digital business strategy, providing a management decision-making framework for successful long-term relationships and collabor...Loe edasi...
While the definition of database marketing hasnt changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new...Loe edasi...
